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21
Reanalyzing Fataluku’s Postpositions as Serial Verbs
In: Journal of the Southeast Asian Linguistics Society, Vol 14, Iss 2, Pp 44-55 (2021) (2021)
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22
ANAPHOR RECONSTRUCTION IN THAI RELATIVE CLAUSES
In: Journal of the Southeast Asian Linguistics Society, Vol 14, Iss 1, Pp 19-31 (2021) (2021)
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23
The Structure of Classifier-Modifier Recursion in Thai
In: Journal of the Southeast Asian Linguistics Society, Vol 14, Iss 2, Pp 20-41 (2021) (2021)
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24
THE DIRECTIONALITY OF THE VOICING ALTERNATION IN TIBETAN
In: Journal of the Southeast Asian Linguistics Society, Vol 14, Iss 1, Pp 32-38 (2021) (2021)
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25
A Phonology and Lexicon of Khang in Vietnam
In: Journal of the Southeast Asian Linguistics Society, Vol 14, Iss 2, Pp i-xxix (2021) (2021)
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26
Papuan Malay – A Language of the Austronesian-Papuan Contact Zone
In: Journal of the Southeast Asian Linguistics Society, Vol 14, Iss 1, Pp 39-72 (2021) (2021)
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27
Lexicographic Data Boxes Part 3: Aspects of Data Boxes in Bilingual Dictionaries and a Perspective on Current and Future Data Boxes
In: Lexikos, Vol 31, Pp 402-433 (2021) (2021)
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28
Construal of Mental Health Problems in English Learners' Dictionaries
In: Lexikos, Vol 31, Pp 1-19 (2021) (2021)
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29
Dictionaries Integrated into English Learning Apps: Critical Comments and Suggestions for Improvement
In: Lexikos, Vol 31, Pp 68-92 (2021) (2021)
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30
Corpus Linguistics Methods for Building ESP Word Lists, Glossaries and Dictionaries on the Example of a Marine Engineering Word List
In: Lexikos, Vol 31, Pp 259-282 (2021) (2021)
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31
Use of Dictionaries and Online Tools for Reading by Thai EFL Learners in a Naturalistic Setting
In: Lexikos, Vol 31, Pp 239-258 (2021) (2021)
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32
Lexicographic Data Boxes. Part 2: Types and Contents of Data Boxes with Particular Focus on Dictionaries for English and African Languages
In: Lexikos, Vol 31, Pp 374-401 (2021) (2021)
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33
Feminine Personal Nouns in the Polish Language. Derivational and Lexicographical Issues
In: Lexikos, Vol 31, Pp 101-118 (2021) (2021)
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34
Between designer drugs and afterburners: A Lexicographic-Semantic Study of Equivalence
In: Lexikos, Vol 21, Pp 1-22 (2021) (2021)
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35
Another isiXhosa Monolingual Dictionary: A Critical Analysis of the Shuters IsiChazi-magama SesiXhosa
In: Lexikos, Vol 440, Iss 467, Pp 440-467 (2021) (2021)
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36
Zur Darstellung eines mehrstufigen Prototypbegriffs in der multilingualen automatischen Sprachgenerierung: vom Korpus über word embeddings bis hin zum automatischen Wörterbuch
In: Lexikos, Vol 31, Pp 20-50 (2021) (2021)
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37
Fostering Learners' Online Dictionary Skills through Active Dictionary Rubrics
In: Lexikos, Vol 31, Pp 487-510 (2021) (2021)
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38
Towards a Legal Dictionary Dutch–Limburgish: Preferences and Opportunities
In: Lexikos, Vol 31, Pp 146-158 (2021) (2021)
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39
Italian Dictionaries of Abbreviations and the Preparation of Entries of the Italian–Slovene Dictionary of Abbreviations
In: Lexikos, Vol 31, Pp 195-213 (2021) (2021)
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40
Das Modul Werbeslogans. Eine korpusinformierte lexikografische Ressource zum aktuellen Gebrauch von Werbeslogans außerhalb der Domäne Werbung
In: Lexikos, Vol 31, Pp 119-145 (2021) (2021)
Abstract: E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz Institute for German Language in Mannheim. It represents a corpus informed online description and presentation of advertising slogans, i.e. set sentences from advertising, currently used outside the domain of advertising in everyday language. As these advertising slogans are used in the same way as proverbs, they can be similarly lexicographically described. The module is based on the lexicographic concepts developed in the EU project SprichWort. Eine Internetplattform für das Sprachenlernen für die Sprichwort-Plattform as well as the proverb articles in the OWID-Sprichwörterbuch; it is innovative and does not represent a continuation of traditional dictionaries in the field of phraseology. The article describes the corpus informed method for the analysis of advertising slogans used outside of the domain advertising, continues with the description of the lexicographic process as well as the microstructure of online slogan articles and concludes with the links that connect different information at the macrostructural level of OWID (Online-Wortschatz-Informationssystem Deutsch).
Keyword: advertising slogan use; Africa; corpus informed internetlexicography; Germanic languages. Scandinavian languages; Languages and literature of Eastern Asia; lexicographic online-sloganarticles; lexicographic ressources; module werbeslogans; Oceania; online slogan articles; P1-1091; PD1-7159; Philology. Linguistics; PL1-8844; slogan patterns; slogan variants
URL: https://doi.org/10.5788/31-1-1632
https://doaj.org/article/57af897a76ec42a3a36fdcf0f8a52b55
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