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How We Failed in Context: A Text-Mining Approach to Understanding Hotel Service Failures
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In: Sustainability; Volume 14; Issue 5; Pages: 2675 (2022)
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Communicative Competence: The Role of Grammar in Teaching English as a Second Language
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In: South East Coastal Conference on Languages & Literatures (SECCLL) (2020)
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"Una voce loquitur, toto corpore insultat" : verbale e non verbale nella volgare eloquenza di Alessandra Mussolini e Matteo Salvini
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Печь, кадка и самовар: символы статуса хозяйки в карельской традиционной культуре ; The Stove, the Dough Bowl, and the Samovar: Symbols of a Housewife’s Status in Traditional Karelian Culture
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ВЗГЛЯД НА КОММУНИКАТИВНЫЕ СТИЛИ С ТОЧКИ ЗРЕНИЯ ГЕНДЕРНЫХ ИССЛЕДОВАНИЙ
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ШАРИПОВА Н.И.. - : Худжандский государственный университет им. академика Б. Гафурова, 2016
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О ВОЗМОЖНОМ ВЛИЯНИИ ГЕНДЕРА НА ПСИХОТИПИЧЕСКОЕ СХОДСТВО АВТОРА И ПЕРЕВОДЧИКА
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ЧУГУНОВА С.А.; ТРЕПЫШКО Д.В.. - : Федеральное государственное бюджетное образовательное учреждение высшего образования «Пермский национальный исследовательский политехнический университет», 2016
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| 10 |
Развитие иноязычной профессиональной лексической компетенции с учетом гендерных особенностей студентов ; Development of foreign professional lexical competence regarding students’ gender
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| 11 |
Linguistic manifestation of gender reinforcement through the use of the Japanese term kawaii
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| 12 |
"Obviously I'm not a dick, right?": positioning masculine identities on the mediated conversational floor of a television game show
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In: Soziologiemagazin : publizieren statt archivieren ; Sonderheft ; 2 ; 124-137 ; Komplexe neue Welt: ausgewählte Beiträge vom 3. Studentischen Soziologiekongress 2011 (2014)
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| 13 |
Gender Difference in Sports Advertisements and Its Teaching Implications: A Systemic Functional Multimodal Discourse Analysis (SF-MDA) Approach
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In: Cross-Cultural Communication; Vol 10, No 2 (2014): Cross-Cultural Communication; 62-80 ; 1923-6700 ; 1712-8358 (2014)
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Abstract:
The study investigates the gender difference in 20 sports ads selected from 63 sports ads obtained from the Internet. The present study focuses mainly on interpersonal meaning of the selected sports advertisements and the findings have been used to develop teaching materials in this area.The data analysis shows that men and women ads are different in a few areas, such as men are more likely portrayed as powerful, heroic, moving, and even religious images, while women are depicted as fashionable, sexy, charming and still images. Gender difference also exists in terms of the color, gaze, distance, angle, the size of frame, etc. Male and female images interact differently with verbiage found in the ads, for instance, metaphorical meaning is created by the interaction of text and image. In addition, the report concludes by considering the implications for teachers when using multisemiotic materials in order to scaffold students’ learning. The study also proposed that a joint effort should be made to help teachers teach multisemioitics.
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Keyword:
Gender difference; Genre-based pedagogy; Multimodal genres; Multisemiotic; Systemic functional multimodal discourse analysis approach
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URL: https://doi.org/10.3968/%x
http://cscanada.net/index.php/ccc/article/view/4415
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| 14 |
Metaphernanalyse und die Konstruktion von Geschlecht
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In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research ; 10 ; 2 ; 37 (2012)
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| 15 |
ФУНКЦИОНИРОВАНИЕ КАТЕГОРИИ РОДА В ДИАЛЕКТАХ
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ВАЛЕНЦОВА М.М.. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Тамбовский государственный университет имени Г. Р. Державина», 2011
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| 16 |
Metadiscursive Construction of Japanese Women's Language: Images and Ideologies
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In: Theses (2011)
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歸納式及演繹式文法教學於不同英文能力國中生之成效比較 ; Effects of Inductive and Deductive Approaches in Grammar Instructionfor Junior High School Students of Differing English Proficiency
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| 18 |
Φεμινιστική παιδαγωγική: η ανάδυση και η εξελικτική μετασηματιστικά πορεία της ...
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| 19 |
We’re Coming Out! – “Home” and “Away” Identities in the Field of International Education: An Emotional Construction and Negotiation of the Self
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In: Master's Capstone Projects (2007)
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| 20 |
Les femmes et le langage selon Charles Bally: "des moments de décevante inadvertance"?
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In: Linguistik Online, Vol 11, Iss 2, Pp 71-103 (2002) (2002)
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