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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5 6 7...135 Hits 41 – 60 of 2.692 41 Exploring Nursing Students’ Knowledge and Attitudes Regarding Academic Integrity and Willingness to Report Peer Violations Stevenson, Shannon Morris. - 2021 BASE Show details 42 Exploring Nursing Students' Knowledge and Attitudes Towards Academic Integrity: Student Perceptions of Faculty Support Flannigan, Kathryn. - 2021 BASE Show details 43 How to make believe: Inquisitivity, veridicality, and evidentiality in belief reports Roberts, Thomas de Haven. - : eScholarship, University of California, 2021 BASE Show details 44 Doing Open Science in a Research-Based Seminar: Students’ Positioning Towards Openness in Higher Education Truan, Naomi; Dressel, Dennis In: https://halshs.archives-ouvertes.fr/halshs-03395171 ; 2021 (2021) BASE Show details 45 Simultaneous readings under past tense in Modern Greek ... Tsilia, Anastasia. - : Open Science Framework, 2021 BASE Show details 46 Find, must and conflicting evidence ... korotkova, natasha. - : Open Science Framework, 2021 BASE Show details 47 Συσχέτιση των στάσεων των εκπαιδευτικών των διαπολιτισμικών γυμνασίων προς τους αλλόγλωσσους μαθητές τους και των πρακτικών που εφαρμόζουν κατά τη διδασκαλία της νεοελληνικής γλώσσας ... Vontsa, Vasiliki. - : Democritus University of Thrace, 2021 BASE Show details 48 Attitudes and Identities: Which factors affect successful communication in ELF contexts ... De Bartolo, Anna Maria. - : University of Salento, 2021 BASE Show details 49 ВЛИЯНИЕ ВЫБОРА РОДНОГО ЯЗЫКА НА АККУЛЬТУРАЦИОННЫЕ СТРАТЕГИИ ИНДИВИДА (НА ПРИМЕРЕ РС(Я)) ... : THE INFLUENCE OF NATIVE LANGUAGE ON ACCULTURATION STRATEGIES OF THE INDIVIDUAL (FOR EXAMPLE, RS(Ya)) ... Абрамова, М.А.; Гончарова, Г.С.; Костюк, В.Г.. - : Институт гуманитарных исследований и проблем малочисленных народов Севера СО РАН, 2021 BASE Show details 50 探討幼兒園教保服務人員成就動機與婚姻態度之關係 ; A Study on the Relationship between Achievement Motivation and the Marriage Attitudes of the Preschool Educators 潘如軒; PAN, JU-HSUAN. - 2021 BASE Show details 51 Stuttering Accommodations in Professional Environments: The Intersectionality between Multiculturalism, Multilingualism, Stigma, Disability Identity and Rights Rodriguez, Sulema; McGill, Megann In: Student Research Symposium (2021) BASE Show details 52 Quebec-based parents’ attitudes towards childhood multilingualism: dimensions and predictors ... Kircher, Ruth. - : Open Science Framework, 2021 BASE Show details 53 English as a Lingua Franca (ELF): Croatian L1 Students' Perspectives ... Lađarević, Maja Novak. - : Zenodo, 2021 BASE Show details 54 English as a Lingua Franca (ELF): Croatian L1 Students' Perspectives ... Lađarević, Maja Novak. - : Zenodo, 2021 BASE Show details 55 LEO 2018 - Leben mit geringer Literalität (Scientific Use File) ... : LEO 2018 - Living with Low Literacy (Scientific Use File) ... Grotlüschen, Anke; Buddeberg, Klaus; Dutz, Gregor. - : GESIS Data Archive, 2021 BASE Show details 56 LEO 2018 - Leben mit geringer Literalität (Public Use File) ... : LEO 2018 - Living with Low Literacy (Public Use File) ... Grotlüschen, Anke; Buddeberg, Klaus; Dutz, Gregor. - : GESIS Data Archive, 2021 BASE Show details 57 Affective Issues and Second Language Learning ... ARAQ, Abdelfettah. - : Revue Linguistique et Référentiels Interculturels, 2021 BASE Show details 58 The impact of bilingualism on intergroup attitudes: The role of the perceived group status Antonov, Alexandra. - 2021 BASE Show details 59 The influence of test language on bilinguals' intergroup attitudes: The moderating effect of group and perceived language status Gallus, Martina Edda Ileana. - 2021 BASE Show details 60 E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca Cruz, Sara Catarina Pires Antunes. - 2021 Abstract: Atualmente recorremos à comunicação mediada por computador (CMC) para contactar com diversos interlocutores – família, amigos, colegas de trabalho, ou mesmo organizações – de qualquer parte do mundo. Apesar da CMC ser cada vez mais utilizada, tanto entre indivíduos como entre marcas e consumidores, tem lacunas ao nível das pistas não verbais que dificulta a compreensão da mensagem, contrariamente à comunicação face-a-face (F2F). Os utilizadores podem recorrer a pistas visuais, como emoticons e emojis, que suportam a informação verbal e permitem clarificar os sentimentos dos interlocutores. Estando na era das plataformas digitais, também as marcas procuram desenvolver novas formas de interagir com os consumidores. Assim, é pertinente perceber como as características de tal comunicação, tal como a utilização de emojis na CMC de uma marca, é interpretada pelos consumidores. Este estudo experimental investiga como é que a presença de emoji (vs. controlo) numa resposta de uma marca fictícia a comentários de um cliente num website de reservas online de hotéis, influencia as atitudes do consumidor face à marca, a perceção de utilidade desses comentários e a intenção de reserva. Os participantes (N = 304 indivíduos; 73.7% mulheres; MIdade = 36.16, DP = 13.90) foram expostos a um cenário fictício onde variava a valência dos comentários do cliente e a inclusão ou não de um emoji na resposta por parte do hotel. Globalmente, os resultados sugerem um maior impacto da valência do comentário na formação de atitudes favoráveis à marca do que da utilização de emojis. No entanto, verificámos que a utilização (vs. ausência) de emoji influencia a perceção da linguagem utilizada pela marca (e.g., mais informal) e as expectativas face às características do hotel (e.g., espaço mais moderno). Apesar da generalidade dos participantes reportar utilizar emojis com frequência e atitudes positivas face os mesmos, a utilização por parte das marcas apenas é percebida como adequada quando incluída em posts publicitários nas redes sociais. Estas evidências assumem relevância teórica para o campo da CMC, mas são também relevantes do ponto de vista prático para a psicologia do consumidor. ; We are currently using computer-mediated communication (CMC) to contact with a variety of interlocutors - family, friends, co-workers, or even organizations - that can be anywhere in the world. Although CMC is increasingly used, both between individuals and between brands and consumers, it has gaps at the level of non-verbal cues that make it difficult to understand the message, as opposed to face-to-face communication (F2F). Users can use visual clues, such as emoticons and emoji, which support verbal information and help clarify the feelings of the interlocutors. In the era of digital platforms, brands are also looking to develop new ways of interacting with consumers. Therefore it is pertinent to see how the characteristics of such communication, such as the use of emoji in the CMC of a brand, are interpreted by consumers. This experimental study investigates how the presence of emoji (vs. control) in a response of a fictitious brand to a customer's comments on an online hotel reservation website influences the consumer's attitudes towards the brand, the utility perception of these comments and the intention to reserve. The participants (N = 304 individuals, 73.7% women, M = 36.16, SD = 13.90) were exposed to a fictional scenario where the valence of the client's comments and the inclusion or not of an emoji in the response from the hotel varied. Overall, the results suggest a greater impact of the valence of the comment on the formation of favorable attitudes toward the brand than the use of emoji. However, we have found that the inclusion (vs. absence) of emoji influences the perception of the language used by the brand (e.g., more informal) and expectations regarding the characteristics of the hotel (e.g., more modern space). Despiste the majority of respondents report using emojis frequently and positive attitudes towards them, brand use is only perceived as adequate when included in advertising posts on social networks. These evidences assume theoretical relevance for the CMC field, but are also relevant from the practical point of view for consumer psychology. Keyword: 2700; 2700 Communication systems; 2750; 3900; 3900 Consumer psychology; 3920; 3940; Attitudes towards the brand; Comportamento do consumidor; Computer-mediated communication; Consumidor; Domínio/Área Científica::Ciências Sociais::Psicologia; Emoji; Marca; Marketing; Online reviews; Psicologia do comportamento; Reservation intention; Sistema de comunicação URL: http://hdl.handle.net/10071/18586 BASE Hide details Page: 1 2 3 4 5 6 7...135

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