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A Cross-Linguistic Study of Metaphor Variation in Promotional Discourse of the Tourist Sector in Spanish, English and German: Implications for Translation
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Análisis de los discursos presidenciales de Filipinas desde la perspectiva crítica del discurso: el caso de G. M. Arroyo y B. Aquino
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"We are prepared to play our part.": A case study of the use of first-person references in e-releases from two oil companies
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A comparative study of keywords in English-language corporate press releases from european companies: insights into discursive practices
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A corpus-based analysis of metaphor signaling in three genres
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Argumentative strategies and multimodality in oral business discourse: From theory to practice
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Metaphor and education: Reaching business training goals through multimodal metaphor
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Abstract:
As an Open Access publication the Procedia Social and Behavioral Sciences is published under Creative Commons license – Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) ; Metaphor facilitates education by allowing for new perspectives or in aiding categorization and memorization. This study looks into the use of metaphor in a business training talk. The results show that the speaker repeatedly used words and gestures to express the journey metaphor. The project was also conceptualized as a physical object and managing a project as conducting an orchestra, both verbally and in the co-speech gesture. Other verbal war and sports metaphors were supported by either co-speech gestures or metaphoric images. Metaphors in business training settings seem to actively assist in persuading the business practitioners of the need to acquire a particular management ability. ; Skorczynska Sznajder, HT. (2014). Metaphor and education: Reaching business training goals through multimodal metaphor. Procedia Social and Behavioral Sciences. 116:2344-2351. doi:10.1016/j.sbspro.2014.01.570 ; Senia ; 2344 ; 2351 ; 116
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Keyword:
Business training; Education; FILOLOGIA INGLESA; Metaphor; Multimodality
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URL: http://hdl.handle.net/10251/60032 https://doi.org/10.1016/j.sbspro.2014.01.570
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