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Matching EFL learners with appropriate levels of reading materials : Backing for using Extensive Reading Placement/Progress Test ; EFL学習者の言語能力レベルに適した多読マテリアル : EPERテストの妥当性研究
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The Lothian Diary Project: Investigating the Impact of the COVID-19 Pandemic on Edinburgh and Lothian Residents
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In: Journal of Open Humanities Data; Vol 7 (2021); 4 ; 2059-481X (2021)
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“Sobre las traducciones". El pensamiento traductológico británico en Chile a partir de una traducción de Andrés Bello (1838)
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In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 92-118 (2021)
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Down Memory Lane . as LAEL Celebrates its Golden Jubilee
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In: DELTA: Documentação e Estudos em Linguística Teórica e Aplicada; v. 36, n. 3 (2020) ; 1678-460X ; 0102-4450 (2021)
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Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city
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| 9 |
Down Memory Lane . as LAEL Celebrates its Golden Jubilee
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In: DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada, Vol 36, Iss 3 (2020) (2020)
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The Use of Imagery in the Campaign Speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election.
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Abstract:
Purpose – The use of imagery in leadership speeches is becoming increasingly important in shaping the beliefs and actions of followers. The purpose of this paper is to investigate the use of speech imagery and linguistic features employed during the 2008 US Presidential Election campaign.Design/methodology/approach – The authors analysed a total of 264 speeches (160 speeches from Obama and 104 speeches from McCain) delivered throughout the 2008 US Presidential Election and identified 15 speech images used by the two candidates. Both descriptive coding and axial coding approaches were applied to the data and speech images common to both candidates were further subjected to Pennebaker et al. (2003) linguistic inquiry methodology.Findings – The analysis revealed a number of important differences with Obama using inclusive language and nurturing communitarian values, whereas McCain focusing on personal actions and strict, conservative individualistic values. The use of more inclusive language by Obama was found to be significant in three of the five speech images common to both candidates.Research limitations/implications – The research acknowledges the difficulty of measuring the effectiveness of speech images without taking into account wider factors such as tone of voice, facial expression and level of conviction. It also recognises the heavy use of speechwriters by presidential candidates whilst on the campaign trail, but argues that candidates still exert a strong influence through instructions to speechwriters and that speeches should reflect the candidate’s values and beliefs.Originality/value – The research findings contribute to the emerging stream of leadership research that addresses language content issues surrounding and embedded in the leadership process.The research argues that leaders’ speeches provide a fertile ground for conducting research and for examining the evolving relationship between leaders and followers.
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Keyword:
658 General management; campaign speeches; content analysis; Edinburgh Institute; HD28 Management. Industrial Management; Human resources; imagery; Information Society; language; Leadership; Presidential campaign
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URL: https://napier-surface.worktribe.com/169574/1/The%20use%20of%20imagery%20in%20the%20campaign%20speeches.
http://researchrepository.napier.ac.uk/id/eprint/9358
https://doi.org/10.1108/LODJ-07-2014-0136
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| 12 |
Forms of Affect, Relationality and Periodical Encounters or 'Pine-apple for the Million'
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ЯЗЫК SCOTS И СРЕДСТВА ЕГО РЕАЛИЗАЦИИ В ШОТЛАНДСКОЙ УРБАНИСТИЧЕСКОЙ ПОЭЗИИ XV-XVII ВЕКОВ
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ДЕНИСОВА Е.А.. - : Автономное образовательное учреждение высшего профессионального образования «Ленинградский государственный университет имени А.С. Пушкина», 2015
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| 14 |
Mixed families: an ethnographic study of Japanese/British families in Edinburgh
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| 15 |
Dados de pesquisa em repositório institucional: o caso do Edinburgh DataShare
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Fitting in: Migrants' Acquisition of Sociolinguistic Variation in Edinburgh English
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| 17 |
c○2013 The Association for Computational Linguistics
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In: http://aclweb.org/anthology/W/W13/W13-21.pdf (2013)
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| 18 |
Language choice as a potential source of Intercultural discord in English-Mandarin business encounters.
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| 19 |
Establishing Prussia as a locus for crusade: the role of Nicolaus von Jeroschin’s Chronicle of Prussia.
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