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Hits 1 – 20 of 1.396
1
Η παρουσίαση της ελληνικής εκπροσώπησης στους Ολυμπιακούς Αγώνες του Τόκιο (2020) από ιστοσελίδες (ή ιστοτόπους) αθλητικού περιεχομένου ...
Ξανθιώτης, Γεώργιος Ιωάννη
. - : Aristotle University of Thessaloniki, 2022
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2
The Orientalist Semiotics of "Dune": Religious and Historical References within Frank Herbert's Universe
Jacob, Frank
. - : Büchner-Verlag, 2022. : DEU, 2022. : Marburg, 2022
In: 117 (2022)
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3
Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
Reddeker, Sebastian
. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
In: 18 ; Literalität und Liminalität ; 320 (2022)
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4
Das Spiel der Anderen: die Entwicklung der Berichterstattung zu Frauenfußball-Großturnieren seit der WM 2011 in Deutschland
Kunz, Kevin
In: FZG - Freiburger Zeitschrift für GeschlechterStudien ; 22 ; 1 ; 49-63 (2022)
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5
"Geil dabei zu sein" - Livestreams als Kommunikationsmittel rechtsextremer Proteste
Pook, Linus
;
Rocha Dietz, Rocío
;
Stanjek, Grischa
In: ZRex - Zeitschrift für Rechtsextremismusforschung ; 2 ; 1 ; 72-90 (2022)
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6
Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic
Barrientos-Báez, Almudena
;
Gonzálvez-Vallés, Juan Enrique
;
Barquero-Cabrero, José Daniel
...
In: Media and Communication ; 10 ; 1 ; 286-296 ; New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations (2022)
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7
Issue Spatiality: A Conceptual Framework for the Role of Space in Public Discourses
Stoltenberg, Daniela
In: Media and Communication ; 9 ; 3 ; 5-15 ; Spaces, Places, and Geographies of Public Spheres (2022)
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8
Communication and Feminist New Materialism: Methodologies to understand the continuum between matter and discourse
Revelles-Benavente, Beatriz
;
González Ramos, Ana M.
In: FZG - Freiburger Zeitschrift für GeschlechterStudien ; 24 ; 1 ; 55-70 ; Der Ort des Politischen in den Critical Feminist Materialisms (2022)
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9
Invective Gaze - Das digitale Bild und die Kultur der Beschämung
In: 99 ; Edition Medienwissenschaft ; 206 (2022)
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10
The Engagement Imperative: Experiences of Communication Practitioners' Brand Work in the Music Industry
Edlom, Jessica
In: Media and Communication ; 10 ; 1 ; 66-76 ; New Forms of Media Work and Its Organizational and Institutional Conditions (2022)
Abstract:
Due to societal trends, such as digitalisation, platformisation, and active and co-creative audiences, new organisational practices have surfaced. This study examines how communication practitioners experience their changing work in a new communication environment in which participatory cultural norms are becoming standard in strategic communication. I argue that the requirements to produce audience engagement affect the communication work and the communication workers. This study uses the popular music industry as a case, and is based on interviews with communication practitioners as well as on the qualitative text analysis of reports and newsletters from the music marketing firm Music Ally to the music industry. The study shows that communication practitioners within the industry experience a duty to create audience engagement - an engagement imperative. Although the practitioners are highly skilled in digital communication and social media, they often see the development of digital promotional culture as a challenge and express a lack of a deeper understanding of engagement. This study highlights implications for their professional roles, competences, and identities as well as ethical implications regarding the exploitation of audiences in communication work.
Keyword:
andere Medien
;
Anthropologie
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audience engagement
;
communication management
;
communication practitioner
;
engagement imperative
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ethics
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journalism
;
Journalismus,Verlagswesen
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Kommunikationssoziologie
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media work
;
music industry
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News media
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Other Media
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participatory culture
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publishing
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Publizistische Medien
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Sociolinguistics
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Sociology & anthropology
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Sociology of Communication
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Sociology of Language
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Soziolinguistik
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Soziologie
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Sprachsoziologie
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strategic communication
URL:
https://doi.org/10.17645/mac.v10i1.4448
https://www.cogitatiopress.com/mediaandcommunication/article/view/4448
https://www.ssoar.info/ssoar/handle/document/78302
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11
Gegen die Öffentlichkeit: Alternative Nachrichtenmedien im deutschsprachigen Raum
Schwaiger, Lisa
. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
In: 46 ; Digitale Gesellschaft ; 327 (2022)
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12
Transit Zones, Locales, and Locations: How Digital Annotations Affect Communication in Public Places
Lettkemann, Eric
;
Schulz-Schaeffer, Ingo
In: Media and Communication ; 9 ; 3 ; 39-49 ; Spaces, Places, and Geographies of Public Spheres (2022)
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13
Relational Communication Spaces: Infrastructures and Discursive Practices
Keinert, Alexa
;
Sayman, Volkan
;
Maier, Daniel
In: Media and Communication ; 9 ; 3 ; 28-39 ; Spaces, Places, and Geographies of Public Spheres (2022)
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14
Constructive Aggression? Multiple Roles of Aggressive Content in Political Discourse on Russian YouTube
Nepiyushchikh, Dmitry
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Litvinenko, Anna
;
Blekanov, Ivan
...
In: Media and Communication ; 9 ; 1 ; 181-194 ; Dark Participation in Online Communication: The World of the Wicked Web (2022)
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15
The Role of Media and Communication in Reducing Uncertainty During the Syria War
Kozman, Claudia
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Tabbara, Rana
;
Melki, Jad
In: Media and Communication ; 9 ; 4 ; 297-308 ; Ten Years after the Arab Uprisings: Beyond Media and Liberation (2022)
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16
Structures of the Public Sphere: Contested Spaces as Assembled Interfaces
Brantner, Cornelia
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Rodríguez-Amat, Joan Ramon
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Belinskaya, Yulia
In: Media and Communication ; 9 ; 3 ; 16-27 ; Spaces, Places, and Geographies of Public Spheres (2022)
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17
Online Networks and Subjective Well‐Being: The Effect of "Big Five Personality Traits"
Requena, Félix
;
Ayuso, Luis
In: Social Inclusion ; 9 ; 4 ; 399-412 ; In Good Company? Personal Relationships, Network Embeddedness, and Social Inclusion (2022)
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18
ProPublica's Data Journalism: How Multidisciplinary Teams and Hybrid Profiles Create Impactful Data Stories
de-Lima-Santos, Mathias-Felipe
In: Media and Communication ; 10 ; 1 ; 5-15 ; New Forms of Media Work and Its Organizational and Institutional Conditions (2022)
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19
Amjambo Africa! (January 2022)
Harrison, Kathereen
In: Amjambo Africa! (2022)
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20
Live Text Coverage of Political Events : Combining Content and Corpus-based Discourse Analysis
Werner, Valentin
;
Michael, Hendrik
. - : Otto-Friedrich-Universität, 2022. : Bamberg, 2022
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