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Hits 1 – 20 of 170
1
Cross-currents: Indigenous language interpreting in Australia's justice system (Public Version) .pdf ...
Rusho-Brincat, Dima
. - : Monash University, 2022
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2
Cross-currents: Indigenous language interpreting in Australia's justice system (Public Version) .pdf ...
Rusho-Brincat, Dima
. - : Monash University, 2022
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3
Vedantic Basis and Praxis of the Integral Advaita of Sri Aurobindo
Banerji, Debashish
In: Monsoon: South Asian Studies Association Journal (2022)
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4
Tusha Hiti: The Origin and Significance of the Name
Shimkhada, Deepak
In: Monsoon: South Asian Studies Association Journal (2022)
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5
Diversity, Equity, and Inclusion: Perspectives from Contemporary India and 6th Century Jain Yoga
Chapple, Christopher Key
In: Monsoon: South Asian Studies Association Journal (2022)
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6
Ganges in Indian Sculpture and Literature: Mythology and Personification
Rao, Nalini
In: Monsoon: South Asian Studies Association Journal (2022)
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7
Digital and Spatial Humanities Mapping: Eurasia-Pacific Early Trade and Belief Linkages
Sitnikov, Igor
;
Blundell, David
In: Monsoon: South Asian Studies Association Journal (2022)
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8
The Engagement Imperative: Experiences of Communication Practitioners' Brand Work in the Music Industry
Edlom, Jessica
In: Media and Communication ; 10 ; 1 ; 66-76 ; New Forms of Media Work and Its Organizational and Institutional Conditions (2022)
Abstract:
Due to societal trends, such as digitalisation, platformisation, and active and co-creative audiences, new organisational practices have surfaced. This study examines how communication practitioners experience their changing work in a new communication environment in which participatory cultural norms are becoming standard in strategic communication. I argue that the requirements to produce audience engagement affect the communication work and the communication workers. This study uses the popular music industry as a case, and is based on interviews with communication practitioners as well as on the qualitative text analysis of reports and newsletters from the music marketing firm Music Ally to the music industry. The study shows that communication practitioners within the industry experience a duty to create audience engagement - an engagement imperative. Although the practitioners are highly skilled in digital communication and social media, they often see the development of digital promotional culture as a challenge and express a lack of a deeper understanding of engagement. This study highlights implications for their professional roles, competences, and identities as well as ethical implications regarding the exploitation of audiences in communication work.
Keyword:
andere Medien
;
Anthropologie
;
audience engagement
;
communication management
;
communication practitioner
;
engagement imperative
;
ethics
;
journalism
;
Journalismus,Verlagswesen
;
Kommunikationssoziologie
;
media work
;
music industry
;
News media
;
Other Media
;
participatory culture
;
publishing
;
Publizistische Medien
;
Sociolinguistics
;
Sociology & anthropology
;
Sociology of Communication
;
Sociology of Language
;
Soziolinguistik
;
Soziologie
;
Sprachsoziologie
;
strategic communication
URL:
https://doi.org/10.17645/mac.v10i1.4448
https://www.cogitatiopress.com/mediaandcommunication/article/view/4448
https://www.ssoar.info/ssoar/handle/document/78302
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9
Γλύκοπικρος & Bittersweet: An Autoethnographic Approach to Studying Abroad in Greece
Rieckman, Margaret
In: Honors Theses, University of Nebraska-Lincoln (2022)
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10
Making the Old New: The Recontextualization and Traditionalization of Tree Spirits in Video Games
Ziegler, Alexandria
In: All Graduate Plan B and other Reports (2022)
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11
One Nation, One Language? Domestic Language Diversity, Trade and Welfare
Gurevich, Tamara
;
Herman, Peter R.
;
Toubal, Farid
...
In: https://hal.archives-ouvertes.fr/hal-03361541 ; 2021 (2021)
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12
Concepts of space and time of Speakers of Aymara and Spanish in Bolivia ...
Rothe-Wulf, Annelie
. - : Open Science Framework, 2021
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13
International Bilingual Journal of Culture, Anthropology and Linguistics ...
Pal, Patitpaban
. - : Open Science Framework, 2021
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14
What Are Friends for in Russia Versus Canada?: An Approach for Documenting Cross-Cultural Differences ...
Doucerain, Marina M.
;
Ryder, Andrew G.
;
Amiot, Catherine E.
. - : SAGE Journals, 2021
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15
What Are Friends for in Russia Versus Canada?: An Approach for Documenting Cross-Cultural Differences ...
Doucerain, Marina M.
;
Ryder, Andrew G.
;
Amiot, Catherine E.
. - : SAGE Journals, 2021
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16
Judgement of political statements are influenced by speaker identity ...
43rd Annual Meeting of the Cognitive Science Society 2021
;
Bi, Brian
;
Kidd, Celeste
. - : Underline Science Inc., 2021
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17
Digging Through Space: Archaeology in the Star Wars Franchise
Annis, Karissa R.
In: Field Notes: A Journal of Collegiate Anthropology (2021)
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18
Waking the Dead, Speaking to the Living: The Display of Human Remains in Museums
Stanton, Emily R.
In: Field Notes: A Journal of Collegiate Anthropology (2021)
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19
Casas Grandes Ceramics at the Milwaukee Public Museum
Bomkamp, Samantha A.
In: Field Notes: A Journal of Collegiate Anthropology (2021)
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20
The Journey of a Hopewell Site Artifact: Bear Canine with Inlaid Pearl at the Milwaukee Public Museum
Schmitz, Katrina
In: Field Notes: A Journal of Collegiate Anthropology (2021)
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