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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5...9 Hits 1 – 20 of 166 1 Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ... Grewal, Gurinder. - : Open Science Framework, 2022 BASE Show details 2 El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content Leal Abad, Elena In: Pragmalingüística, (29), 227-244 (2022) BASE Show details 3 COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries Нефёдова, Л. А.; Sotnikova, Е.; Nefedova, L.. - : Уральский федеральный университет, 2022 BASE Show details 4 Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China Вепрева, И. Т.; Vepreva, I.. - : Уральский федеральный университет, 2022 BASE Show details 5 Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire. Morillon, Isabelle. - : HAL CCSD, 2021 In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021) BASE Show details 6 Brand conversation: Linguistic practices on social media in the light of face-work theory Andriuzzi, Andria; Michel, Géraldine In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021) BASE Show details 7 Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work Andriuzzi, Andria; Michel, Géraldine In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021) BASE Show details 8 #publicitésociétale: quand le numérique devient un outil de sensibilisation Gallo, Elena In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021) BASE Show details 9 ОСОБЕННОСТИ СЕРИЙ СОЦИАЛЬНОЙ РЕКЛАМЫ В КИТАЕ ... : FEATURES OF SOCIAL ADVERTISING SERIES IN CHINA ... Грищенко, А.С.; Мамаева, Д.М.. - : ИП Соколова М.В., 2021 BASE Show details 10 Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis Morgan, Ashlee; Wilk, Violetta In: Research outputs 2014 to 2021 (2021) Abstract: The topic of crisis communication and brand reputation management has attracted substantial academic attention, however minimal critique has been directed to the online response of social media users, through user-generated crisis-related communication. Drawing on crisis communication theory, we examine online sentiment of the social media public regarding the 2018 Cricket Australia ball tampering crisis over a 12-month period. It was found that sentiment towards the brand of Cricket Australia, shifted dramatically over this time. Social media users’ response progressed through four predominant stages: (1) framing and identity development; (2) sense making; (3) accountability; and, (4) vigilant rebuilding. These stages are depicted in the Social Media Users’ Crisis Response (SMUCR) framework presented in this paper. For brands involved in crisis situations, public response and social media user-generated content should be considered when formulating their communication and recovery strategies. Keyword: Advertising and Promotion Management; brand management; Communication; crisis communication; E-Commerce; reputation management; social media URL: https://ro.ecu.edu.au/ecuworkspost2013/10291 https://doi.org/10.1016/j.pubrev.2021.102057 BASE Hide details 11 ОСОБЕННОСТИ ИСПОЛЬЗОВАНИЯ КОНТРАСТА В ДИСКУРСЕ СОЦИАЛЬНОЙ РЕКЛАМЫ ... : PARTICULARITIES OF THE CONTRAST USING IN SOCIAL ADVERTISING DISCOURSE ... Анисимова Татьяна Валентиновна; Чубай Светлана Анатольевна. - : Мир русского слова, 2021 BASE Show details 12 СТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ СОЦИАЛЬНОЙ РЕКЛАМЫ ЭКОЛОГИЧЕСКОЙ НАПРАВЛЕННОСТИ В КИТАЙСКОМ МЕДИА ДИСКУРСЕ ... : STYLISTIC ASPECTS OF ENVIRONMENTAL SOCIAL ADVERTISING IN CHINESE MEDIA DISCOURSE ... Ягуфаров, Р.А.. - : ИП Соколова М.В., 2021 BASE Show details 13 Linguistic characteristics of slogans as integral components in commercial and social advertising ; Лінгвістичні характеристики слоганів як невід’ємних компонентів у соціальних і комерційних рекламах Лемберський, Олександр Юрійович In: Image of the modern pedagogue; No. 2(197) (2021): Management of change in education; 52-58 ; Wizerunek współczesnego pedagoga; Nr 2(197) (2021): Управління змінами в освіті; 52-58 ; Імідж сучасного педагога; № 2(197) (2021): Управління змінами в освіті; 52-58 ; 2522-9729 ; 10.33272/2522-9729-2021-2(197) (2021) BASE Show details 14 Тематическая классификация текстов китайской и русской социальной рекламы: сходство и различие ; Thematic classification of Chinese and Russian social advertising texts: similarities and differences Yang, Zh.; Ян, Чжибин. - : ООО «Издательский дом "Ажур"», 2021 BASE Show details 15 Речевые стратегии и тактики в продвижении магазинов эко-товаров в социальных сетях : магистерская диссертация ; Speech strategies and tactics in promoting eco-shops in social networks Перфильева, М. А.; Perfilyeva, M. A.. - : б. и., 2021 BASE Show details 16 La percepción de padres e hijos sobre la publicidad en redes sociales Feijóo Fernández, Beatriz; Bugueño Ipinza, Simón; Sádaba Chalezquer, Charo... In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 67, 2021, pags. 99-109 (2021) BASE Show details 17 Zur Interaktion von materiellem und idiomatischem Bild in deutschen Printwerbungen Schmale, Günter In: ISSN: 1899-0983 ; tekst y diskurs ; https://hal-univ-lyon3.archives-ouvertes.fr/hal-03103476 ; tekst y diskurs, 2020, 13, pp.235-251 ; http://tekst-dyskurs.eu/index.php/de/ausgaben/heft-13-2020/128-artykul-do-zeszytu-41 (2020) BASE Show details 18 ADVERTISING IN THE CONSUMER SOCIETY AS A REASON OF SUBJECTIVITY CONSTRAINT ... : КОММЕРЧЕСКАЯ РЕКЛАМА В ОБЩЕСТВЕ ПОТРЕБЛЕНИЯ КАК ФАКТОР ОГРАНИЧЕНИЯ СУБЪЕКТНОСТИ ... Khrenkov, V.V.. - : ПОВОЛЖСКИЙ ГОСУДАРСТВЕННЫЙ ТЕХНОЛОГИЧЕСКИЙ УНИВЕРСИТЕТ, 2020 BASE Show details 19 Paratexts on a social network site and their relevance in the production of meaning—Results of a qualitative investigation of Twitter-Feeds Völcker, Matthias. - 2020 BASE Show details 20 Смысловая структура рекламного текста в социальной сети Instagram ; Semantic Structure of Advertising Text in Social Network Instagram Bulatova, E. V.; Pogrebnyakova, A. A.; Булатова, Э. В.. - : Издательство Уральского университета, 2020 BASE Show details Page: 1 2 3 4 5...9

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