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Hits 1 – 20 of 166
1
Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
Grewal, Gurinder
. - : Open Science Framework, 2022
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2
El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content
Leal Abad, Elena
In: Pragmalingüística, (29), 227-244 (2022)
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3
COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries
Нефёдова, Л. А.
;
Sotnikova, Е.
;
Nefedova, L.
. - : Уральский федеральный университет, 2022
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4
Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China
Вепрева, И. Т.
;
Vepreva, I.
. - : Уральский федеральный университет, 2022
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5
Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire.
Morillon, Isabelle
. - : HAL CCSD, 2021
In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021)
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6
Brand conversation: Linguistic practices on social media in the light of face-work theory
Andriuzzi, Andria
;
Michel, Géraldine
In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
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7
Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work
Andriuzzi, Andria
;
Michel, Géraldine
In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021)
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8
#publicitésociétale: quand le numérique devient un outil de sensibilisation
Gallo, Elena
In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021)
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9
ОСОБЕННОСТИ СЕРИЙ СОЦИАЛЬНОЙ РЕКЛАМЫ В КИТАЕ ... : FEATURES OF SOCIAL ADVERTISING SERIES IN CHINA ...
Грищенко, А.С.
;
Мамаева, Д.М.
. - : ИП Соколова М.В., 2021
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10
Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis
Morgan, Ashlee
;
Wilk, Violetta
In: Research outputs 2014 to 2021 (2021)
Abstract:
The topic of crisis communication and brand reputation management has attracted substantial academic attention, however minimal critique has been directed to the online response of social media users, through user-generated crisis-related communication. Drawing on crisis communication theory, we examine online sentiment of the social media public regarding the 2018 Cricket Australia ball tampering crisis over a 12-month period. It was found that sentiment towards the brand of Cricket Australia, shifted dramatically over this time. Social media users’ response progressed through four predominant stages: (1) framing and identity development; (2) sense making; (3) accountability; and, (4) vigilant rebuilding. These stages are depicted in the Social Media Users’ Crisis Response (SMUCR) framework presented in this paper. For brands involved in crisis situations, public response and social media user-generated content should be considered when formulating their communication and recovery strategies.
Keyword:
Advertising and Promotion Management
;
brand management
;
Communication
;
crisis communication
;
E-Commerce
;
reputation management
;
social media
URL:
https://ro.ecu.edu.au/ecuworkspost2013/10291
https://doi.org/10.1016/j.pubrev.2021.102057
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11
ОСОБЕННОСТИ ИСПОЛЬЗОВАНИЯ КОНТРАСТА В ДИСКУРСЕ СОЦИАЛЬНОЙ РЕКЛАМЫ ... : PARTICULARITIES OF THE CONTRAST USING IN SOCIAL ADVERTISING DISCOURSE ...
Анисимова Татьяна Валентиновна
;
Чубай Светлана Анатольевна
. - : Мир русского слова, 2021
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12
СТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ СОЦИАЛЬНОЙ РЕКЛАМЫ ЭКОЛОГИЧЕСКОЙ НАПРАВЛЕННОСТИ В КИТАЙСКОМ МЕДИА ДИСКУРСЕ ... : STYLISTIC ASPECTS OF ENVIRONMENTAL SOCIAL ADVERTISING IN CHINESE MEDIA DISCOURSE ...
Ягуфаров, Р.А.
. - : ИП Соколова М.В., 2021
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13
Linguistic characteristics of slogans as integral components in commercial and social advertising ; Лінгвістичні характеристики слоганів як невід’ємних компонентів у соціальних і комерційних рекламах
Лемберський, Олександр Юрійович
In: Image of the modern pedagogue; No. 2(197) (2021): Management of change in education; 52-58 ; Wizerunek współczesnego pedagoga; Nr 2(197) (2021): Управління змінами в освіті; 52-58 ; Імідж сучасного педагога; № 2(197) (2021): Управління змінами в освіті; 52-58 ; 2522-9729 ; 10.33272/2522-9729-2021-2(197) (2021)
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14
Тематическая классификация текстов китайской и русской социальной рекламы: сходство и различие ; Thematic classification of Chinese and Russian social advertising texts: similarities and differences
Yang, Zh.
;
Ян, Чжибин
. - : ООО «Издательский дом "Ажур"», 2021
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15
Речевые стратегии и тактики в продвижении магазинов эко-товаров в социальных сетях : магистерская диссертация ; Speech strategies and tactics in promoting eco-shops in social networks
Перфильева, М. А.
;
Perfilyeva, M. A.
. - : б. и., 2021
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16
La percepción de padres e hijos sobre la publicidad en redes sociales
Feijóo Fernández, Beatriz
;
Bugueño Ipinza, Simón
;
Sádaba Chalezquer, Charo
...
In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 67, 2021, pags. 99-109 (2021)
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17
Zur Interaktion von materiellem und idiomatischem Bild in deutschen Printwerbungen
Schmale, Günter
In: ISSN: 1899-0983 ; tekst y diskurs ; https://hal-univ-lyon3.archives-ouvertes.fr/hal-03103476 ; tekst y diskurs, 2020, 13, pp.235-251 ; http://tekst-dyskurs.eu/index.php/de/ausgaben/heft-13-2020/128-artykul-do-zeszytu-41 (2020)
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18
ADVERTISING IN THE CONSUMER SOCIETY AS A REASON OF SUBJECTIVITY CONSTRAINT ... : КОММЕРЧЕСКАЯ РЕКЛАМА В ОБЩЕСТВЕ ПОТРЕБЛЕНИЯ КАК ФАКТОР ОГРАНИЧЕНИЯ СУБЪЕКТНОСТИ ...
Khrenkov, V.V.
. - : ПОВОЛЖСКИЙ ГОСУДАРСТВЕННЫЙ ТЕХНОЛОГИЧЕСКИЙ УНИВЕРСИТЕТ, 2020
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19
Paratexts on a social network site and their relevance in the production of meaning—Results of a qualitative investigation of Twitter-Feeds
Völcker, Matthias
. - 2020
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20
Смысловая структура рекламного текста в социальной сети Instagram ; Semantic Structure of Advertising Text in Social Network Instagram
Bulatova, E. V.
;
Pogrebnyakova, A. A.
;
Булатова, Э. В.
. - : Издательство Уральского университета, 2020
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