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Hits 1 – 2 of 2
1
Activités de médiation et pratiques langagières dans les institutions « totalitaires » : entre tension, reproduction et créativité.
Bonjour, Audrey
;
MARTIN, Fanny
In: ISSN: 1583-2236 ; SCF-LSA ; https://hal.archives-ouvertes.fr/hal-03586730 ; SCF-LSA, UNIVERSITATEA DIN PITEŞTI, 2016 (2016)
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2
L'allaitement maternel: analyse sémiotique et approche éducommunicationnelle
Bonjour, Audrey
In: ESSACHESS - Journal for Communication Studies ; 8 ; 2 ; 165-180 ; The alimentary and gustative imaginary (2016)
Abstract:
Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analysis in terms of sensory experience, semiological breaks and handling of the normative framework. Then we update the axiology of breastfeeding with original opposition of nature versus culture and the importance of moral values. Finally, we analyze how these campaigns are involved in creating a communicative ecosystem (éducosystème) promoting participation and individual commitment. Through this semiotic analysis and éducommunicationnelle of breastfeeding, we show that a new social imagination is in progress. (author's abstract)
Keyword:
Anthropologie
;
baby
;
Bewusstseinsbildung
;
breastfeeding; educommunication; semiotics of food and taste
;
campaign
;
communication
;
Ernährung
;
formation of consciousness
;
image
;
Impact Research
;
journalism
;
Journalismus,Verlagswesen
;
Kampagne
;
Kommunikation
;
Kommunikationssoziologie
;
manipulation
;
motherhood
;
Mutterschaft
;
News media
;
nutrition
;
Plakat
;
poster
;
publishing
;
Publizistische Medien
;
Recipient Research
;
Rezipientenforschung
;
Säugling
;
semiotics
;
Semiotik
;
Sensibilisierung
;
sensitization
;
social norm
;
Sociolinguistics
;
Sociology & anthropology
;
Sociology of Communication
;
Sociology of Language
;
soziale Norm
;
Soziolinguistik
;
Soziologie
;
Sprachsoziologie
;
value system
;
Wertsystem
;
Wirkungsforschung
URL:
http://nbn-resolving.org/urn:nbn:de:0168-ssoar-46889-3
http://www.ssoar.info/ssoar/handle/document/46889
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