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Editorial [<Journal>]
Kelly-Holmes, Helen [Verfasser]; Menken, Kate [Verfasser]
DNB Subject Category Language
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Spectacular language and creative marketing in a Singapore tailor shop
Hult, Francis M.; Kelly-Holmes, Helen. - : Taylor and Francis Ltd, 2019
Abstract: peer-reviewed ; A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming upon the shop, seemed unexpected or, using Sweetland's term, spectacular. Following in the spirit of linguistic landscape analysis, we investigate one particular dimension of the visual semiosis of this shop, namely the signage. Drawing upon photographic and interview data, we trace the history of this semiosis, charting how its purpose and meaning has changed over time. What emerges from our study is that what seems idiosyncratic to researchers can have rich local meaning in context. What appears to be an outlier on the linguistic landscape can offer insight into situated experiences. In this light, our study of a shop and its semiotic landscape contributes to an understanding of the changing sociolinguistic patterns and creativity that occur in spaces like Singapore, and that reflect not just contemporary but also previous eras of globalisation and contact across historical, political and cultural borders. ; PUBLISHED ; peer-reviewed
Keyword: globalisation; linguistic; linguistic landscape; marketing; multilingual; Norwegian; Singapore
URL: https://doi.org/10.1080/14790718.2018.1500263
http://hdl.handle.net/10344/7585
BASE
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3
Spectacular language and creative marketing in a Singapore tailor shop
Hult, Francis M.; Kelly-Holmes, Helen. - : Taylor and Francis, 2018
BASE
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4
Constructing and contesting the echo chamber: a study of print media discourse on the final year of the 1976-1983 dictatorship in Argentina
Prendergast, Muireann. - : University of Limerick, 2018
BASE
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5
Perspectives on language sustainability in a performance era: discourses, policies,and practices in a digital and social media campaign to revitalise Irish
Kelly-Holmes, Helen; Atkinson, David. - : De Gruyter Open, 2017
BASE
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Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish
In: Open Linguistics, Vol 3, Iss 1, Pp 236-250 (2017) (2017)
BASE
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7
Theorising the market in sociolinguistics
In: Sociolinguistics (Cambridge, 2016), p. 157-172
MPI für Psycholinguistik
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8
Research methods in language policy and planning : a practical guide
Stanley, Phiona; Field, Rebecca Freeman; Ajsic, Adnan. - Chichester, West Sussex, UK : Wiley Blackwell, 2015
BLLDB
UB Frankfurt Linguistik
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9
Robert and Mammy: Doing Bilingualism in a Performance Era ...
Kelly-Holmes, Helen. - : Unpublished, 2015
BASE
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Mainstreaming the Periphery in Sociolinguistics ...
BASE
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11
Introduction: Mainstreaming the Periphery in Sociolinguistics ...
Kelly-Holmes, Helen; Pietikainen, Sari. - : Unpublished, 2015
BASE
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Commentary: Mediatized spaces for minoritized lanuages. Challenges and opportunities.
Kelly-Holmes, Helen. - : Walter de Gruyter, 2015
BASE
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13
Multilingualism and the periphery
Pietikäinen, Sari; Kelly-Holmes, Helen. - : Oxford University Press, 2015
BASE
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14
Linguistic fetish: the sociolinguistics of visual multilingualism
Kelly-Holmes, Helen. - : Walter de Gruyter, 2015
BASE
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15
Commodifying Sámi culture in an indigenous tourism site[This artic]
In: Journal of sociolinguistics. - Oxford [u.a.] : Blackwell 18 (2014) 4, 518-538
OLC Linguistik
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Commodifying Sámi culture in an indigenous tourism site
In: Journal of Sociolinguistics 18 (2014) 4, 518-538
IDS Bibliografie zur Gesprächsforschung
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Continuity and change in variety choice in radio advertising in Ireland (1977 to 2007): a language ideological analysis
O'Sullivan, Joan. - : University of Limerick, 2014
BASE
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18
Thematising multilingualism in the media
Kelly-Holmes, Helen (Hrsg.); Milani, Tommaso M. (Hrsg.). - Amsterdam : John Benjamins, 2013
IDS Bibliografie zur Gesprächsforschung
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'Translation in progress' : centralizing and peripheralizing tensions in the practices of commercial actors in minority language sites
In: Multilingualism and the periphery (Oxford, 2013), p. 118-132
MPI für Psycholinguistik
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20
Multilingualism and the periphery
In: Multilingualism and the periphery (Oxford, 2013), p. 1-16
MPI für Psycholinguistik
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