DE eng

Search in the Catalogues and Directories

Page: 1 2
Hits 1 – 20 of 31

1
HIV and three dimensions of Wisdom: Association with cognitive function and physical and mental well-being: For: Psychiatry Research.
Vásquez, Elizabeth; Lee, Ellen E; Zhang, Weihui. - : eScholarship, University of California, 2020
BASE
Show details
2
The Relationship Between Urban Middle School Physical Education Teachers’ Attitudes Toward Fitness Testing and Student Performance on Fitness Tests
BASE
Show details
3
Sea-kayaking, well-being and experiences of the sea
BASE
Show details
4
Towards a discursive psychology of expertise in radiography education: lecturers’ use of “authenticity through autobiography” in classroom sessions
BASE
Show details
5
More Cycling, Less Talking: Syllable Production, Attentional Focus, and Affective Responses across Exercise Intensity Levels
In: International Journal of Exercise Science: Conference Proceedings (2019)
BASE
Show details
6
30-year changes in Australian children's standing broad jump : 1985 - 2015
Hardy, Louise L.; Merom, Dafna (R16782); Thomas, Margaret. - : Chatswood, N.S.W., Elsevier Australia, 2018
BASE
Show details
7
Teacher’s Perspectives on the Daily Physical Activity Policy and How Their Position Affects its Implementation in Ontario Classrooms
Pratnemer, Luka. - 2017
BASE
Show details
8
“Get fit!” : the use of imperatives in Australian English gym advertisements on Facebook
Zjakic, Hana (S33032); Han, Chong (R15383); Liu, Xiangdong (R8067). - : Netherlands, Elsevier, 2017
Abstract: Advertisements aim to persuade individuals to purchase a product or service over the claims of competitors. With advances in technology in recent years, more advertisers are incorporating web advertising into their marketing strategies, often combining elements of both online and traditional modes of advertising to achieve their aim. As web advertising is a relatively new mode of communication, the present paper aims to explore the use of language in web advertising, using a collection of advertisements taken from the official Facebook pages of three gyms in Australia. Our focus is on imperatives which have been identified as a typical feature of advertising discourse. We provide a multi-modal analysis of Facebook advertisements by focusing on the role of imperatives in text and the interplay between text and image. Imperatives are often considered to be threatening to an individual׳s negative face as they express the directive force associated with commands and requests. Therefore, the present study aims to identify the dominant discourse function of imperatives in Facebook gym advertisements. Adopting the theoretical frameworks on politeness (Brown and Levinson, 1987; Locher and Watts, 2006; Park, 2008a, 2008b) and impoliteness (Haugh, 2010a; Haugh and Bousfield, 2012), we argue that while imperatives may occasion linguistic manifestation of impoliteness in their surface value, imperatives in web advertising are rather a strategy used by advertisers to create a sense of familiarity between the advertiser and receiver which is further emphasised through the advertiser׳s use of visual elements (such as image and video). The data is first categorised into two groups based on whether or not the advertisements contain imperative verbs. Using the discourse classification of imperatives by Pennock-Speck and Fuster-Márquez (2014), the advertisements containing imperative verbs are then categorised based on their discourse functions. Our findings suggest that imperatives in Facebook gym advertisements are used instead to capture the attention of Facebook users and inform them about the product or service. Furthermore, imperatives in Facebook advertisements typically occur in onset position and are accompanied by visual elements such as still images or videos. Thus, it can be argued that rather than threatening the addressee׳s negative face, Facebook advertisers focus more on appealing to their audience so as to increase the number of potential customers that are interested in what their business has to offer. The findings provide a basis for future studies on imperatives in web advertising and contribute to the understanding of im/politeness in online communication.
Keyword: 200403 - Discourse and Pragmatics; English language; Facebook (electronic resource); imperative; marketing; physical fitness centers
URL: https://doi.org/10.1016/j.dcm.2017.01.002
http://handle.westernsydney.edu.au:8081/1959.7/uws:38859
BASE
Hide details
9
A New Take on John Maynard Smith's Concept of Protein Space for Understanding Molecular Evolution
Ogbunugafor, C. Brandon; Hartl, Daniel L.. - : Public Library of Science, 2016
BASE
Show details
10
On association between physical culture, recreation and fitness ; Харківська державна академія фізичної культури
In: Theory and Methods of Physical Education and Sports; № 4 (2016); 77-84 ; Теорія і методика фізичного виховання і спорту; № 4 (2016); 77-84 ; 1992-9331 ; 1992-7908 (2016)
BASE
Show details
11
Obesity, heuristic reasoning and the organization of communicative embarrassment in patient-facing diagnostic radiography
BASE
Show details
12
СТРУКТУРА И СОДЕРЖАНИЕ ПСИХОМОТОРНОЙ ПОДГОТОВЛЕННОСТИ ДЕТЕЙ 11-12 ЛЕТ
СОСУНОВСКИЙ ВАДИМ СЕРГЕЕВИЧ. - : Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Национальный исследовательский Томский государственный университет», 2015
BASE
Show details
13
'. because there’s nobody who can just sit that long': teacher perceptions of classroom-based physical activity and related management issues
BASE
Show details
14
Survey on Achievements in School for Hearing Impaired Pupils - Registry Group ...
Statistics Norway. - : NSD – Norwegian Centre for Research Data, 2013
BASE
Show details
15
Survey on Achievements in School for Hearing Impaired Pupils - Questionaire ...
Statistics Norway. - : NSD – Norwegian Centre for Research Data, 2013
BASE
Show details
16
The Oxford handbook of exercise psychology
Acevedo, Edmund O.. - New York : Oxford University Press, 2012
MPI für Psycholinguistik
Show details
17
Eurobarometer 64.3 (Nov-Dec 2005) ... : Eurobarometer 64.3 (Nov-Dec 2005) ...
Europäische Kommission. - : GESIS Data Archive, 2012
BASE
Show details
18
United States Marine Corps Reserve First Term Attrition Characteristics
In: DTIC (2012)
BASE
Show details
19
Effect of multidimensional lifestyle intervention on fitness and adiposity in predominantly migrant preschool children (Ballabeina): cluster randomised controlled trial.
In: BMJ, vol. 343, pp. d6195 (2011)
BASE
Show details
20
Relationship of aerobic fitness and motor skills with memory and attention in preschoolers (Ballabeina): a cross-sectional and longitudinal study.
In: Bmc Pediatrics, vol. 11, pp. 11-34 (2011)
BASE
Show details

Page: 1 2

Catalogues
0
0
0
0
0
0
0
Bibliographies
0
0
0
0
0
0
0
0
1
Linked Open Data catalogues
0
Online resources
0
0
0
0
Open access documents
30
0
0
0
0
© 2013 - 2024 Lin|gu|is|tik | Imprint | Privacy Policy | Datenschutzeinstellungen ändern