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Does a presentation’s medium affect its message? PowerPoint, Prezi, and oral presentations
Moulton, Samuel T.; Türkay, Selen; Kosslyn, Stephen M.. - : Public Library of Science, 2017
Abstract: Despite the prevalence of PowerPoint in professional and educational presentations, surprisingly little is known about how effective such presentations are. All else being equal, are PowerPoint presentations better than purely oral presentations or those that use alternative software tools? To address this question we recreated a real-world business scenario in which individuals presented to a corporate board. Participants (playing the role of the presenter) were randomly assigned to create PowerPoint, Prezi, or oral presentations, and then actually delivered the presentation live to other participants (playing the role of corporate executives). Across two experiments and on a variety of dimensions, participants evaluated PowerPoint presentations comparably to oral presentations, but evaluated Prezi presentations more favorably than both PowerPoint and oral presentations. There was some evidence that participants who viewed different types of presentations came to different conclusions about the business scenario, but no evidence that they remembered or comprehended the scenario differently. We conclude that the observed effects of presentation format are not merely the result of novelty, bias, experimenter-, or software-specific characteristics, but instead reveal a communication preference for using the panning-and-zooming animations that characterize Prezi presentations.
Keyword: Research Article
URL: http://www.ncbi.nlm.nih.gov/pubmed/28678855
https://doi.org/10.1371/journal.pone.0178774
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5497950/
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2
Introduction to the Oxford handbook of cognitive neuroscience : cognitive neuroscience - where are we now?
In: Core topics (Oxford, 2014), p. 1-10
MPI für Psycholinguistik
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3
Epilogue to The Oxford handbook of cognitive neuroscience : cognitive neuroscience: where are we going?
In: The cutting edges (Oxford, 2014), p. 477-483 p.
MPI für Psycholinguistik
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4
Introduction to The Oxford handbook of cognitive neuroscience : cognitive neuroscience: where are we now?
In: The cutting edges (Oxford, 2014), p. 1-10
MPI für Psycholinguistik
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5
Epilogue to the Oxford handbook of cognitive neuroscience : cognitive neuroscience - where are we going ?
In: Core topics (Oxford, 2014), p. 599-606
MPI für Psycholinguistik
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6
Representations in mental imagery and working memory: Evidence from different types of visual masks
In: Memory & cognition. - Heidelberg [u.a.] : Springer 40 (2012) 2, 204-217
OLC Linguistik
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7
Fear and anxiety modulate mental rotation
In: Journal of cognitive psychology. - Abingdon : Routlegde, Taylor & Francis Group 24 (2012) 6, 665-671
OLC Linguistik
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8
Imagining predictions : Mental imagery as mental emulation
In: Predictions in the brain (Oxford, 2011), p. 95-106
MPI für Psycholinguistik
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9
Mental imagery and implicit memory
In: Handbook of imagination and mental simulation (New York, 2009), p. 35-52
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10
Using Neuroimaging to Resolve the Psi Debate
In: Journal of cognitive neuroscience. - Cambridge, Mass. : MIT Press Journals 20 (2008) 1, 182
OLC Linguistik
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11
Visual mental imagery and visual perception: Structural equivalence revealed by scanning processes
In: Memory & cognition. - Heidelberg [u.a.] : Springer 36 (2008) 4, 849-862
OLC Linguistik
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12
Visual mental imagery and visual perception: Structural equivalence revealed by scanning processes
In: Memory & cognition. - Heidelberg [u.a.] : Springer 36 (2008) 4, 849-862
OLC Linguistik
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13
Inspecting visual mental images: Can people “see” implicit properties as easily in imagery and perception?
In: Memory & cognition. - Heidelberg [u.a.] : Springer 36 (2008) 5, 1024-1032
OLC Linguistik
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14
On the evolution of human motivations : the role of social prosthetic systems
In: Evolutionary cognitive neuroscience (Cambridge, Mass., 2007), p. 541-554
MPI für Psycholinguistik
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15
Remembering images
In: Memory and mind (New York, 2007), p. 93-110
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16
Memory and mind : a festschrift for Gordon H. Bower
Gluck, Mark A.; Anderson, John R.; Kosslyn, Stephen M.. - New York : Erlbaum, 2007
MPI für Psycholinguistik
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17
Different cognitive processes in two image-scanning paradigms
In: Memory & cognition. - Heidelberg [u.a.] : Springer 34 (2006) 3, 475-490
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18
Different cognitive processes in two image-scanning paradigms
In: Memory & cognition. - Heidelberg [u.a.] : Springer 34 (2006) 3, 475-490
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19
The case for mental imagery
Kosslyn, Stephen M.; Thompson, William L.; Ganis, Giorgio. - New York, NY : Oxford University Press, 2006
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20
Transcranial magnetic stimulation : a neurochronometrics of mind
Walsh, Vincent; Pascual-Leone, Alvaro; Kosslyn, Stephen M.. - Cambridge : MIT Press, 2003
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