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Simple Search
Hits 1 – 18 of 18
1
Breaking down disciplinary walls: redefining the teaching of Translation for Intercultural Dialogue
Wilkinson, Jane
;
Penman, Christine
. - 2021
BASE
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2
Translation and translanguaging: by Mike Baynham and Tong King Lee, Abington, Routledge, 2019, 199 pp., £23.99 (paperback), ISBN 978-1-138-06704-2
Penman, Christine
. - : Routledge, 2020
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3
The role of subtitles in mediating cultural sensitivity in French popular comedies
Penman, Christine
. - 2019
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4
The metaphorical landscape of the concept of ‘untranslatability’: cultural limitations and affordances
Penman, Christine
. - 2017
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5
Discourse analysis as social critique: discursive and non-discursive realities in critical social research
Penman, Christine
. - : Routledge, 2017
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6
Mixing business with language : collaborative exchanges between Edinburgh and Aix-Marseille University
Guiderdoni-Jourdain, Karine
;
Penman, Christine
In: The 8th biennial Conference LLAS, UCML and AULC ,"Languages in Higher Education", University of Warwick, 6-7 juillet 2016 ; https://halshs.archives-ouvertes.fr/halshs-01425250 ; The 8th biennial Conference LLAS, UCML and AULC ,"Languages in Higher Education", University of Warwick, 6-7 juillet 2016, LLAS, UCML and AULC, Jul 2016, Warwick, United Kingdom (2016)
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7
Mixing business with language: collaborative exchanges between Edinburgh and Aix-Marseille
Penman, Christine
;
Guiderdoni-Jourdain, Karine
. - 2016
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8
Every picture tells a story: using selfie-inspired activities to enhance social relations and encourage self-reflexivity.
Victoria, Mabel
. - 2016
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9
Story-telling in advertising across the world: a space for cross-cultural investigation
Penman, Christine
. - 2015
Abstract:
In recent years, ‘story-telling’ has increasingly come into the limelight in the context of branding and advertising as marketers try to build emotional connections to their brands. The liminal space between ways to engage the imagination and those needed to establish credibility and personal relevance is under scrutiny as we “buy” into some stories but not into others. Story-telling is a need for human beings across the globe and as such has universal appeal. But there are also variants and differences. What marketers offer us in advertising is a rich seam of investigative material of myth-making for selling goods, services and behaviours. This paper examines the ways is which story-telling in promotional discourse is context-dependent. It uses the forum of a post-graduate university course on cross-cultural advertising to show how advertising can be used as ‘text’ to investigate how personal connections are sought and by extension to generate reflections and discussion among multicultural groups of students on existing and emerging cultural patterns throughout the world. The paper will draw from examples of contemporary advertising across the world to illustrate various interpretative frames.
URL:
http://researchrepository.napier.ac.uk/Output/2667733
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10
Handbook of research on international advertising
Penman, Christine
In:
Language and intercultural communication. - Abingdon : Routledge
14 (2014) 2, 265-268
OLC Linguistik
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11
A module-based approach to foster and document the intercultural process before and during the residence abroad
Penman, Christine
;
Ratz, Sibylle
;
Cebrian, Benedicte
. - 2014
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12
Testing the untestable in language education, edited by Amos Paran and Lies Sercu, Bristol, Multilingual Matters, 2010, X+269 pp. [Rezension]
Penman, Christine
In:
Language and intercultural communication. - Abingdon : Routledge
12 (2012) 4, 388-390
BLLDB
OLC Linguistik
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13
Figuring home: the role of commodities in the transnational experience
Penman, Christine
;
Omar, Maktoba
In:
Language and intercultural communication. - Abingdon : Routledge
11 (2011) 4, 338-350
BLLDB
OLC Linguistik
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14
Holistic approaches to language learning
Penman, Christine
[Herausgeber]. - 2005
DNB Subject Category Language
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15
Holistic approaches to language learning
Penman, Christine
(Hrsg.). - Frankfurt am Main [u.a.] : Lang, 2005
BLLDB
UB Frankfurt Linguistik
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16
Holistic approaches to language learning
Penman, Christine
. - 2005
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17
Voies vers le plurilinguisme
Fäcke, Christiane
(Mitarb.);
Mangenot, François
(Mitarb.);
Augis, Évelyne
(Mitarb.). - Besançon : Presses Univ. de Franche-Comté, 2004
BLLDB
UB Frankfurt Linguistik
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18
Exploring prepositional usage in advanced learners of French and English
Conacher, Jean E.
;
Penman, Christine
In:
Studies in contrastive linguistics. - Santiago de Compostela : Univ. de Santiago de Compostela
(2002), 289-298
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