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A shared cabin in the woods: The presence and presents of writing in residential academic writing retreats
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Mehrsprachigkeit und Translanguaging in Migrationsstudien: einige methodologische Überlegungen ; Multilingualism and Translanguaging in Migration Studies: Some Methodological Reflections
In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research; Bd. 23 Nr. 1 (2022) ; Forum Qualitative Sozialforschung / Forum: Qualitative Social Research; Vol. 23 No. 1 (2022) ; Forum Qualitative Sozialforschung / Forum: Qualitative Social Research; Vol. 23 Núm. 1 (2022) ; 1438-5627 (2022)
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Multilingualism and Translanguaging in Migration Studies: Some Methodological Reflections
In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research ; 23 ; 1 (2022)
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Método de Abordajes Lingüísticos Convergentes para el ACD: una propuesta aplicada al análisis de comentarios digitales
In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 92-114 (2022)
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A Critical Reading of Arabic Internet Memes against Patriarchal Systems
In: Journal of International Women's Studies (2021)
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Gendergerechte Wissenschaftssprache? Eine empirische Untersuchung des wissenschaftlichen Sprachgebrauchs im Kontext von Deutsch als Fremdsprache
In: 179 (2021)
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7
Einleitung: Instrumente zur Erfassung institutioneller (schrift-)sprachlicher Bildung
In: Mackowiak, Katja [Hrsg.]; Beckerle, Christine [Hrsg.]; Gentrup, Sarah [Hrsg.]; Titz, Cora [Hrsg.]: Forschungsinstrumente im Kontext institutioneller (schrift-)sprachlicher Bildung. Bad Heilbrunn : Verlag Julius Klinkhardt 2020, S. 7-12 (2020)
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Forschungsinstrumente im Kontext institutioneller (schrift-)sprachlicher Bildung
Gentrup, Sarah Hrsg.; Mackowiak, Katja Hrsg.; Beckerle, Christine Hrsg.. - : Verlag Julius Klinkhardt, 2020. : Bad Heilbrunn, 2020. : pedocs-Dokumentenserver/DIPF, 2020
In: Bad Heilbrunn : Verlag Julius Klinkhardt 2020, 159 S. (2020)
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FaWi-S – Eine psychometrische Testkonstruktion zum didaktischen Wissen von Grundschullehrkräften in Bezug auf Sprachförderung im Projekt Eva-Prim
In: Mackowiak, Katja [Hrsg.]; Beckerle, Christine [Hrsg.]; Gentrup, Sarah [Hrsg.]; Titz, Cora [Hrsg.]: Forschungsinstrumente im Kontext institutioneller (schrift-)sprachlicher Bildung. Bad Heilbrunn : Verlag Julius Klinkhardt 2020, S. 33-53 (2020)
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10
Constructing Autism Inside and Outside the Clinic: Exploring Relationships Between Psychoanalytic Psychotherapists' and Activists' Discourses
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11
Science in the French immersion elementary classroom: teacher comfort, self-efficacy, and anxiety
Gallé, Jennifer M.A.. - : Nipissing University, 2020
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12
Audio-Podcasts zur Untersuchung mathematischer Begriffsbildungsprozesse im bilingualen Kontext
In: Knaus, Thomas [Hrsg.]: kopaed 2019, S. 1029-1058. - (Forschungswerkstatt Medienpädagogik; 3) (2019)
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13
Category Positioning - A Qualitative Content Analysis Approach to Explore the Subjective Importance of a Research Topic Using the Example of the Transition From School to University
In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research ; 20 ; 3 ; Qualitative Content Analysis I (2019)
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Conducting Qualitative Content Analysis Across Languages and Cultures
In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research ; 20 ; 3 ; Qualitative Content Analysis I (2019)
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15
Sprachlich-kulturelle Herausforderungen bei der qualitativen Inhaltsanalyse musikbiografischer Interviews mit chinesischen und schweizerischen Musikstudierenden
In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research ; 20 ; 3 ; 12 ; Qualitative Content Analysis I (2019)
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16
Hidden stories in monologues
In: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research ; 20 ; 1 ; 21 (2019)
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17
Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language ...
Zia, Anjum. - : Zenodo, 2018
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18
Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language ...
Zia, Anjum. - : Zenodo, 2018
Abstract: Language and advertising are interconnected and play a significant role in communicating a message directly or indirectly. Direct roles concern buying decisions of the consumers while indirect roles establish a lasting relation of consumer with the brand. This research studies the language of copywriting of advertising focusing its role in developing consumer-brand relationship. The research uses mix of quantitative and qualitative methods based on the framework of Laswells model of communication. The study uses content analysis for examination of the language of print advertisements and the consumer brand relationship. Survey is used as method of data collection from magazines including Akhbar e Jahan and MAG published by Jang group of newspapers. The study finds that figurative language style is used more in Pakistani print advertisements in comparison to literal language. Moreover, the results prove that the copy writing of print advertisements does play a significant role in developing consumer-brand ...
Keyword: Linguistic Analysis, Advertising Language, Figurative Language, Copy Writing, Print Advertisements, Brand Relation, Pakistan, Quantitative and Qualitative Method
URL: https://dx.doi.org/10.5281/zenodo.4348124
https://zenodo.org/record/4348124
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19
The translator's perspective on translation quality control processes for international large-scale assessment studies
In: Translation & Interpreting 10 (2018) 2, S. 55-72 (2018)
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20
"Verdammt schön": methodologische und methodische Herausforderungen der Rekonstruktion von Bildpraktiken auf Instagram
In: Zeitschrift für Qualitative Forschung ; 17 ; 1-2 ; 81-106 ; Materiale Visuelle Soziologie (2018)
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