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Interaction between orthographic and graphomotor constraints in learning to write
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In: ISSN: 0959-4752 ; Learning and Instruction ; https://hal.archives-ouvertes.fr/hal-03620980 ; Learning and Instruction, Elsevier, 2022, 80 (101622), pp.10.1016/j.learninstruc.2022.101622. ⟨10.1016/j.learninstruc.2022.101622⟩ (2022)
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DeepL et Google Translate face à l'ambiguïté phraséologique
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In: https://hal.archives-ouvertes.fr/hal-03583995 ; 2022 (2022)
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Dual mechanisms of cognitive control in bilinguals and monolinguals: A replication ...
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The electrophysiology of voluntary and cued language switching: evidence from event related potentials and neuronal oscillations ...
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Are they really stronger? Comparing effects of semantic variables in speeded deadline and standard picture naming ...
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A psycholinguist who spoke his mouth: Introduction to the special issue on bilingualism in honour of Albert Costa
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In: ISSN: 2327-3798 ; EISSN: 2327-3801 ; Language, Cognition and Neuroscience ; https://hal.archives-ouvertes.fr/hal-03352500 ; Language, Cognition and Neuroscience, Taylor and Francis, 2021, 36 (7), pp.809-813. ⟨10.1080/23273798.2021.1955141⟩ (2021)
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How to project action through the sound of brand names?
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In: ISSN: 0779-7389 ; Décisions Marketing ; https://hal.archives-ouvertes.fr/hal-03189336 ; Décisions Marketing, Association Française du Marketing, 2021 ; https://www.editions-ems.fr/revues/decisions-marketing/numerorevue/334-d%C3%A9cisions-marketing-n%C2%B0101.html (2021)
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Abstract:
International audience ; Objectives/research questions: Brand names not only serve to identify specific products and services, but also to convey information. Such information may depend on the sound of the word—independent of its semantic meaning. In this research, we propose that plosive consonants such as [b], [d], [p], and [t] (vs. fricative consonants such as [f], [l], [s], and [s]) elicit the feeling of doing something because of the articulatorymovements their pronunciation requires.Method/ approach We ran three experimental studies in a behavioral lab with samples composed of French-speaking participants.Results Study 1 relies on implicit measures to demonstrate that plosive consonants are unconsciously associated with the semantic concept ofaction. Studies 2 and 3 put this property to the test in the context of threats to personal control. If plosive consonants can simulate action, threats to personal control should increase the perceived attractiveness of brand names that include such sounds since threats to personal control have been shown to trigger a willingness to act.Managerial/societal implications: Our results suggest that managers can project action based on the sounds of their brands—independently of their semantic meaning.Originality The demonstration of the capacity of plosive consonants to evoke action relies on the use of implicit measures and the replication of theobserved effect across several studies.
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Keyword:
[SHS.GESTION]Humanities and Social Sciences/Business administration; action; brand linguistics; brand management; brand name; personal control; sensory marketing
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URL: https://hal.archives-ouvertes.fr/hal-03189336 https://hal.archives-ouvertes.fr/hal-03189336/document https://hal.archives-ouvertes.fr/hal-03189336/file/dma190086_EN.pdf
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Study 2: Can we prevent social identity switches? - A linguistic social identity study ...
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Is it easier to use one language variety at a time, or mix them? An investigation of voluntary language switching with bidialectals. ...
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A Replication and Extension of Khodos et al. (2020): To What Extent Does the Age of Onset of Active Bilingualism and Dual Language use Impact Cognitive Control? ...
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The Effects of Bilingualism on Attentional Processes in the First Year of Life ...
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Bilingual code-switch comprehension: Testing the role of cognitive control ...
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Protocol for a scoping review of research practices in the investigation of bilingual effects on inhibition and attentional function in adolescents ...
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Early and Late Implication of Subcortical Brain Structures in Speech Motor Sequence Learning: a Pre-registered fMRI Study ...
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Monolingual and Multilingual Early Executive Functioning ...
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Students pay the price: Doctoral candidates are targeted by contract cheating websites
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In: Research outputs 2014 to 2021 (2021)
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Controle da linguagem, distopia e apagamento da história : ideologia, tempo e narrativa na obra 1984 de George Orwell (1949)
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Qualitative Exploration of Case Conferencing and Occupational Stress with Video Relay Interpreters
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In: Journal of Interpretation (2021)
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