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Image-centric practices on Instagram: Subtle shifts in footing.
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Caple, H. - : Routledge, 2020. : London, 2020
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Using Kaleidographic to visualize multimodal relations within and across texts
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Analyzing the multimodal expression of thoughts and feelings in social media posts
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Abstract:
Instagram is an image-centric social media application, launched in October 2010, with the explicit aim of allowing members to share their smart phone photos over the Internet. Like with other social media applications, members use this platform to share their thoughts and feelings about any topic, and these thoughts and feelings may be expressed both visually and verbally. In this presentation, I analyze the visual and verbal resources that members employed as they posted content to Instagram around the time of the 2016 Australian federal election. I focus in particular on a small set of 92 Instagram posts that all used the hashtag #dogsatpollingstations. I explore different approaches to the analysis of these posts and discuss the advantages and disadvantages of examining words and images separately and then together as a ‘modal ensemble’ (Kress 2010: 162). To do this, I use a combination of different methods and analytical frameworks: I use corpus linguistic methods (examining word frequency and concordances)to uncover the topics of these posts, and van Leeuwen’s (2008) social actor networks for verbal and visual representations to examine how the representations of social actors are constructed in these posts. Analysis of the visuals also makes use of multimodal discourse analysis (van Leeuwen 2008; Kress & van Leeuwen 2006; Caple 2013). As such, this combination of multiple methods is an example of CAMDA, corpus-assisted multimodal discourse analysis (Bednarek & Caple 2014: 151; Bednarek & Caple 2017).The results demonstrate the multisemiotic ways in which social media users express their thoughts and feelings about certain topics (Caple 2018). This talk will be of interest to anyone researching image-centric social media and how words and images combine to make meaning.
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Keyword:
Affiliation; Australian federal election; Instagram; Multimodality; visual-verbal relations
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URL: http://handle.unsw.edu.au/1959.4/unsworks_56211
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Visualizing corpus-assisted multimodal discourse analysis: Principles and limitations
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News values in Australia Day reporting: a social semiotic approach
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Introducing Kaleidographic: A new visualization tool for multimodal discourse analysis
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Visualising Multimodal Discourse Analysis using Kaleidographic: A Case Study of Discursive News Values Analysis in Most Shared News
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Introducing a new topology for (multimodal) discourse analysis. ; Transforming Contexts. Papers from the 44th International Systemic Functional Congress
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Assessing the multimodal construction of public sentiment on social media
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How can computer-based methods help researchers to investigate news values in large datasets? A corpus linguistic study of the construction of newsworthiness in the reporting on Hurricane Katrina
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