Hits 1.461 – 1.475 of 1.475
| 1461 |
Survey of immigrant participation in the adult education community of Edmonton
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Ho, Laura E.. - : University of Alberta. Department of Secondary Education.
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| 1462 |
The analysis of risk perception with fuzzy means-end approach
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| 1463 |
Utilizing the Hierarchy Structural Fuzzy Analytical Network Process Model to Evaluate Critical Elements of Marketing Strategic Alliance Development in Mobile Telecommunication Industry
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Abstract:
Abstract Extant studies on marketing strategic alliance development lack systematic measurement models; consequently, they cannot provide a holistic picture of the relationship evaluation stage. In addition, it is difficult to clearly understand the interactive effects between the critical elements of marketing strategic alliance development. Therefore, this study proposes a systematic measurement model, called the hierarchy structural fuzzy analytical network process model (H-S FANP model), to evaluate the correlation, interaction, and mutual dependence of the critical elements at the evaluation stage. This model combines four methods, i.e., the interpretation of structural model, Matrice d’ Impacts Croisés Multiplication Appliquée à un Classement, fuzzy linguistic preference relations, and analytical network process (ANP), to overcome various problems encountered when using the conventional ANP. To illustrate how the H-S FANP model can be applied, this study uses the mobile telecommunications industry in Taiwan as an empirical subject. The findings show that the H-S FANP model can assist the mobile telecommunications industry in its long-term marketing strategic alliance development and help decision-makers in improving their evaluation quality and calculation efficiency when analyzing critical elements during the evaluation stage of development. ; Marketing strategic alliance, Fuzzy linguistic preference relations, Analytical network process, Interpretation of structural model, Matrice d’ Impacts Croisés Multiplication Appliquée à un Classement, Mobile telecommunication
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URL: http://link.springer.com/10.1007/s10726-018-9554-1
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| 1464 |
The Fuzzy Industry Maturity Grid and its Application to the Singapore Property Sector
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| 1465 |
Price Comparisons on the Internet Based on Computational Intelligence
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| 1466 |
A modular fuzzy inference system approach in integrating qualitative and quantitative analysis of store image
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| 1468 |
Highlighting Entanglement of Cultures via Ranking of Multilingual Wikipedia Articles
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| 1469 |
Emotions evoked by exposure to footstep noise in residential buildings
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| 1470 |
Makespan minimization for m parallel identical processors
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| 1471 |
‘Planning ahead’ among community‐dwelling older people from culturally and linguistically diverse background: a cross‐sectional survey
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| 1472 |
Public information arrival and stock return volatility: Evidence from news sentiment and Markov Regime-Switching Approach
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| 1473 |
Fuzzy Multi-Choice Goal Programming for Supplier Selection
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| 1474 |
Heritage Language Loss in the Chinese Community in Argentina
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