Hits 1.461 – 1.475 of 1.475
1461 |
Survey of immigrant participation in the adult education community of Edmonton
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Ho, Laura E.. - : University of Alberta. Department of Secondary Education.
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1462 |
The analysis of risk perception with fuzzy means-end approach
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1463 |
Utilizing the Hierarchy Structural Fuzzy Analytical Network Process Model to Evaluate Critical Elements of Marketing Strategic Alliance Development in Mobile Telecommunication Industry
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1464 |
The Fuzzy Industry Maturity Grid and its Application to the Singapore Property Sector
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1465 |
Price Comparisons on the Internet Based on Computational Intelligence
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1466 |
A modular fuzzy inference system approach in integrating qualitative and quantitative analysis of store image
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Abstract:
The image situation in a store includes various stimuli, such as color, sound, scent, taste, layout and space, which are important clues for buyers. This paper describes store image response and a fuzzy logic model developed by comprehensive literature studies on image measurements (including atmospheric factors) and perceptual measures. Here, a fuzzy inference system is proposed as an alternative approach to handle effectively the impreciseness and uncertainty that are normally found in store image selection processes. This paper also shows that the proposed decision-making model is application to modified stimulus–organism–response (S–O–R) framework for integrating qualitative and quantitative analysis. The result of the simulation indicates a numerical and linguistic change in the store image perception after analyzing three input parameters. This finding is able to provide a solid foundation on which retailers and decision makers can base suitable strategies for ensuring the efficiency and stability of store image management system. Copyright Springer Science+Business Media B.V. 2012 ; Fuzzy inference system, Qualitative and quantitative, Store image
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URL: http://hdl.handle.net/10.1007/s11135-011-9561-7
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1468 |
Highlighting Entanglement of Cultures via Ranking of Multilingual Wikipedia Articles
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1469 |
Emotions evoked by exposure to footstep noise in residential buildings
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1470 |
Makespan minimization for m parallel identical processors
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1471 |
‘Planning ahead’ among community‐dwelling older people from culturally and linguistically diverse background: a cross‐sectional survey
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1472 |
Public information arrival and stock return volatility: Evidence from news sentiment and Markov Regime-Switching Approach
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1473 |
Fuzzy Multi-Choice Goal Programming for Supplier Selection
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1474 |
Heritage Language Loss in the Chinese Community in Argentina
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