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Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
Reddeker, Sebastian. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
In: 18 ; Literalität und Liminalität ; 320 (2022)
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Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic
In: Media and Communication ; 10 ; 1 ; 286-296 ; New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations (2022)
Abstract: The growth and popularization of sports betting have led to the emergence of a new type of influencer: Tipsters, people and betting houses who influence and advise through social networks on the bets they consider most profitable. Both agents are also content-generating, forming a particular ecosystem with a specific narrative. The research examines the narratives of both the personal and betting houses profiles that make up the category of tipsters and their impact on younger generations. It also takes an in-depth look at the content and languages used by tipsters on social media and what determines their success in terms of followers and interactions. The period and place analyzed is the year 2020 in Spain, because it allows observing the differences between the periods of free transit and the quarantine period caused by Covid-19. The selection of the studied profiles is based on the five most recommended profiles, according to 10 rankings in the sports betting sector. The results show how the tipsters’ narrative was adapted to the context of the pandemic to maintain interest during the quarantine and not lose its influence towards millennials and centennials. Especially relevant is the period after the quarantine, with long periods of stay at home by young people, where the narrative has iconic, symbolic, and linguistic elements typical of war periods.
Keyword: centennial generation; electronic Media; elektronische Medien; gambling; generation Z; Glücksspiel; Impact Research; Interactive; interaktive; journalism; Journalismus,Verlagswesen; millennial generation; News media; online media; Online-Medien; pandemic; publishing; Publizistische Medien; Recipient Research; Rezipientenforschung; social network; soziales Netzwerk; tipsters; Twitter; Wirkungsforschung
URL: https://www.ssoar.info/ssoar/handle/document/77860
https://www.cogitatiopress.com/mediaandcommunication/article/view/4777
https://doi.org/10.17645/mac.v10i1.4777
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Gegen die Öffentlichkeit: Alternative Nachrichtenmedien im deutschsprachigen Raum
Schwaiger, Lisa. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
In: 46 ; Digitale Gesellschaft ; 327 (2022)
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4
The Role of Media and Communication in Reducing Uncertainty During the Syria War
In: Media and Communication ; 9 ; 4 ; 297-308 ; Ten Years after the Arab Uprisings: Beyond Media and Liberation (2022)
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5
Salient practices of award-winning undergraduate research mentors–balancing freedom and control to achieve excellence
Walkington, H; Stewart, KA; Hall, EE. - : Informa UK Limited, 2021
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Vaccine Hesitancy and the Cultural Politics of Trust in the Dengvaxia Controversy: A Critical Discourse-Ethnographic Study of Online News Content, Producers, and Audiences
In: ASEAS - Austrian Journal of South-East Asian Studies ; 13 ; 2 ; 1-8 (2021)
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7
Critical Discourse Analysis of Selected Newspaper Articles Addressing the Chapel Hill Shooting Incident
In: Media Watch ; 11 ; 1 ; 21-34 (2021)
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8
The Threat and Fear of War: The State and Politics in American Mass Media
In: Media Watch ; 11 ; 3 ; 439-446 (2021)
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9
Literaturrezeption und Leseverhalten bei den Deutschen in der Sowjetunion
In: 8 ; Arbeitsberichte Forschungsprojekt "Deutsche in der Sowjet-Gesellschaft" ; 20 (2021)
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10
PISA reading. Mode effects unveiled in short text responses ...
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Factions: acts of worldbuilding on social media platforms ...
Little, Dana L.. - : University of Glasgow, 2020
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News media performance evaluated by national audiences: how media environments and user preferences matter
In: Media and Communication ; 8 ; 3 ; 321-334 ; Media Performance in Times of Media Change (2020)
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13
Audience-based indicators for news media performance: a conceptual framework and findings from Germany
In: Media and Communication ; 8 ; 3 ; 293-303 ; Media performance in times of media change (2020)
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14
Automated Journalism: A Meta-Analysis of Readers’ Perceptions of Human-Written in Comparison to Automated News
In: Media and Communication ; 8 ; 3 ; 50-59 ; Algorithms and Journalism: Exploring (Re)Configurations (2020)
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15
Passport Experience: Impact Analytics Fall 2014 to Fall 2018
In: Publications (2020)
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16
Monitoring Academic Studies of Turkish Lexicography: A Bibliometric Study of 84 Years
In: Lexikos; Vol. 29 (2019) ; 2224-0039 (2019)
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17
Beyond Filter Bubbles and Echo Chambers: The Integrative Potential of the Internet
In: 5 ; Digital Communication Research ; 246 (2019)
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18
Exploring the Alignment of the Secondary School Certificate English Examination with Curriculum and Classroom Instruction: a Washback Study in Bangladesh
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Estudio de la producción académica sobre comunicación en España e Hispanoamérica
In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 61, 2019, pags. 113-123 (2019)
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20
Aggie Recreation Center Impact Report Fall 2015 to Spring 2019
In: Publications (2019)
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