1 |
РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
|
|
|
|
BASE
|
|
Show details
|
|
2 |
Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
|
|
|
|
BASE
|
|
Show details
|
|
3 |
LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
|
|
|
|
BASE
|
|
Show details
|
|
4 |
LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
|
|
|
|
BASE
|
|
Show details
|
|
5 |
Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
|
|
|
|
In: 18 ; Literalität und Liminalität ; 320 (2022)
|
|
BASE
|
|
Show details
|
|
6 |
El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content
|
|
|
|
In: Pragmalingüística, (29), 227-244 (2022)
|
|
BASE
|
|
Show details
|
|
7 |
Deixis de interfaz o cómo mejorar la redacción publicitaria en internet ; Deixis of interface or how to improve advertising writing on the Internet
|
|
Pallarés Maiques, Majo. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2022
|
|
BASE
|
|
Show details
|
|
8 |
COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries
|
|
|
|
BASE
|
|
Show details
|
|
9 |
Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China
|
|
|
|
BASE
|
|
Show details
|
|
10 |
Representações de masculinidades nas campanhas de perfume Calvin Klein ; Male representations in calvin klein perfume campaigns
|
|
|
|
BASE
|
|
Show details
|
|
11 |
Argumentación y tabú en publicidad
|
|
|
|
In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022)
|
|
BASE
|
|
Show details
|
|
12 |
A Memetic Analysis of Advertising Language
|
|
|
|
In: Cross-Cultural Communication; Vol 18, No 1 (2022): Cross-Cultural Communication; 1-8 ; 1923-6700 ; 1712-8358 (2022)
|
|
BASE
|
|
Show details
|
|
14 |
Making Connections: Marketing Ideas for Interpreters
|
|
|
|
In: MDS/BAS 495 Undergraduate Capstone Projects (2021)
|
|
Abstract:
There is a need for skilled interpreters to meet the needs of the increasingly diverse communities. Many get into the field of interpretation and translation in order to assist those with language barriers, as well as earn a living for themselves. The interpreters get into the field not realizing that to succeed they also need an entrepreneurial spirit. These entrepreneurial linguists are classified as independent contractors, as such they are responsible for the business aspects of their livelihood. This includes marketing themselves in order to grow their client base. Marketing can be a daunting task in itself. In speaking with interpreters it became apparent that many had a fear of either marketing itself and/or marketing themselves badly. The purpose of my capstone is to show some techniques that work as stand alone marketing strategies but are stronger when coupled together. I focus on four areas that I have called silent elevator pitches. Realizing that cost could be an additional barrier, the techniques I chose have relatively little to no financial output. I decided to go with the “Action” method, the thought was that it would have more of an impact for my stakeholder to see the process in action, making it more beneficial.
|
|
Keyword:
Advertising and Promotion Management; capstone; marketing; training
|
|
URL: https://scholarworks.boisestate.edu/mds495_proj/4 https://scholarworks.boisestate.edu/cgi/viewcontent.cgi?article=1010&context=mds495_proj
|
|
BASE
|
|
Hide details
|
|
15 |
Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire.
|
|
|
|
In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021)
|
|
BASE
|
|
Show details
|
|
16 |
Brand conversation: Linguistic practices on social media in the light of face-work theory
|
|
|
|
In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
|
|
BASE
|
|
Show details
|
|
17 |
Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work
|
|
|
|
In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021)
|
|
BASE
|
|
Show details
|
|
18 |
#publicitésociétale: quand le numérique devient un outil de sensibilisation
|
|
|
|
In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021)
|
|
BASE
|
|
Show details
|
|
19 |
ЛИНГВИСТИЧЕСКИЕ АСПЕКТЫ РЕПРЕЗЕНТАЦИИ ГЕНДЕРА В ПЕЧАТНОЙ РЕКЛАМЕ ... : LINGUISTIC ASPECTS OF GENDER REPRESENTATION IN PRINT ADVERTISING ...
|
|
|
|
BASE
|
|
Show details
|
|
20 |
РУССКОЯЗЫЧНАЯ РЕКЛАМА КАК ЛИНГВОДИДАКТИЧЕСКИЙ МАТЕРИАЛ В ПРЕПОДАВАНИИ РКИ ... : RUSSIAN-LANGUAGE ADVERTISING AS A LINGUO-DIDACTIC MATERIAL IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE ...
|
|
|
|
BASE
|
|
Show details
|
|
|
|