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РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
Курбанов Элбек Элмуродович. - : Academic research in educational sciences, 2022
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Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
Grewal, Gurinder. - : Open Science Framework, 2022
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LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
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LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
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5
Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
Reddeker, Sebastian. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
In: 18 ; Literalität und Liminalität ; 320 (2022)
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6
El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content
In: Pragmalingüística, (29), 227-244 (2022)
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7
Deixis de interfaz o cómo mejorar la redacción publicitaria en internet ; Deixis of interface or how to improve advertising writing on the Internet
Pallarés Maiques, Majo. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2022
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8
COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries
Нефёдова, Л. А.; Sotnikova, Е.; Nefedova, L.. - : Уральский федеральный университет, 2022
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9
Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China
Вепрева, И. Т.; Vepreva, I.. - : Уральский федеральный университет, 2022
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10
Representações de masculinidades nas campanhas de perfume Calvin Klein ; Male representations in calvin klein perfume campaigns
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11
Argumentación y tabú en publicidad
In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022)
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12
A Memetic Analysis of Advertising Language
In: Cross-Cultural Communication; Vol 18, No 1 (2022): Cross-Cultural Communication; 1-8 ; 1923-6700 ; 1712-8358 (2022)
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13
The dynamics of persuasion : communication and attitudes in the twenty-first century
Perloff, Richard M.. - London : Routledge, 2021
BLLDB
UB Frankfurt Linguistik
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14
Making Connections: Marketing Ideas for Interpreters
In: MDS/BAS 495 Undergraduate Capstone Projects (2021)
Abstract: There is a need for skilled interpreters to meet the needs of the increasingly diverse communities. Many get into the field of interpretation and translation in order to assist those with language barriers, as well as earn a living for themselves. The interpreters get into the field not realizing that to succeed they also need an entrepreneurial spirit. These entrepreneurial linguists are classified as independent contractors, as such they are responsible for the business aspects of their livelihood. This includes marketing themselves in order to grow their client base. Marketing can be a daunting task in itself. In speaking with interpreters it became apparent that many had a fear of either marketing itself and/or marketing themselves badly. The purpose of my capstone is to show some techniques that work as stand alone marketing strategies but are stronger when coupled together. I focus on four areas that I have called silent elevator pitches. Realizing that cost could be an additional barrier, the techniques I chose have relatively little to no financial output. I decided to go with the “Action” method, the thought was that it would have more of an impact for my stakeholder to see the process in action, making it more beneficial.
Keyword: Advertising and Promotion Management; capstone; marketing; training
URL: https://scholarworks.boisestate.edu/mds495_proj/4
https://scholarworks.boisestate.edu/cgi/viewcontent.cgi?article=1010&context=mds495_proj
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15
Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire.
Morillon, Isabelle. - : HAL CCSD, 2021
In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021)
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16
Brand conversation: Linguistic practices on social media in the light of face-work theory
In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
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Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work
In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021)
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18
#publicitésociétale: quand le numérique devient un outil de sensibilisation
In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021)
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ЛИНГВИСТИЧЕСКИЕ АСПЕКТЫ РЕПРЕЗЕНТАЦИИ ГЕНДЕРА В ПЕЧАТНОЙ РЕКЛАМЕ ... : LINGUISTIC ASPECTS OF GENDER REPRESENTATION IN PRINT ADVERTISING ...
Н.Ф. Крылова; О. Никурадзе. - : Мир науки, культуры, образования, 2021
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РУССКОЯЗЫЧНАЯ РЕКЛАМА КАК ЛИНГВОДИДАКТИЧЕСКИЙ МАТЕРИАЛ В ПРЕПОДАВАНИИ РКИ ... : RUSSIAN-LANGUAGE ADVERTISING AS A LINGUO-DIDACTIC MATERIAL IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE ...
А.В. Бровина. - : Мир науки, культуры, образования, 2021
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