| 1 |
РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 2 |
Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 3 |
LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 4 |
LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 5 |
Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
|
|
|
|
In: 18 ; Literalität und Liminalität ; 320 (2022)
|
|
BASE
|
|
Show details
|
|
|
| 6 |
El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content
|
|
|
|
In: Pragmalingüística, (29), 227-244 (2022)
|
|
BASE
|
|
Show details
|
|
|
| 7 |
Deixis de interfaz o cómo mejorar la redacción publicitaria en internet ; Deixis of interface or how to improve advertising writing on the Internet
|
|
Pallarés Maiques, Majo. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2022
|
|
BASE
|
|
Show details
|
|
|
| 8 |
COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries
|
|
|
|
BASE
|
|
Show details
|
|
|
| 9 |
Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China
|
|
|
|
BASE
|
|
Show details
|
|
|
| 10 |
Representações de masculinidades nas campanhas de perfume Calvin Klein ; Male representations in calvin klein perfume campaigns
|
|
|
|
BASE
|
|
Show details
|
|
|
| 11 |
Argumentación y tabú en publicidad
|
|
|
|
In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022)
|
|
Abstract:
Is the way to conceive and develop the uses of argument in an ad for an antiwrinkle cream, a luxury product, a washing machine, a mobile phone, a computer, a perfume, a sanitary towel or a condom essentially the same or different? How does advertising reason? Does the taboo have any repercussion on the argumentative strategies used by advertisers when promoting a product? In order to answer these questions, we will focus on the arguments used in advertising as a whole and particularly on those normally used for some uncomfortable products (or ‘unmentionable’ ones) such as feminine hygiene products (sanitary towels and tampons) and prophylactics. ; La manera de concebir la argumentación de un anuncio publicitario de una crema antiarrugas, un producto de lujo, una lavadora, un portátil, un ordenador, un perfume, una compresa o un preservativo ¿es en el fondo la misma o es distinta? ¿Cómo razona la publicidad? ¿Repercute de algún modo el tabú en las estrategias argumentativas empleadas por los publicitarios para vender un producto? Para responder a estas preguntas, y con fines didácticos, nos proponemos analizar las estrategias argumentativas a las que recurre la publicidad en general y, en particular, las que se utilizan para ciertos productos “incómodos” de anunciar, como por ejemplo los productos de higiene íntima y los preservativos.
|
|
Keyword:
advertising discourse; didáctica de la argumentación; discurso publicitario; enthymeme; entimema; taboo; tabú; teaching argument for critical thinking and writing
|
|
URL: https://dialnet.unirioja.es/servlet/oaiart?codigo=8408646
|
|
BASE
|
|
Hide details
|
|
|
| 12 |
A Memetic Analysis of Advertising Language
|
|
|
|
In: Cross-Cultural Communication; Vol 18, No 1 (2022): Cross-Cultural Communication; 1-8 ; 1923-6700 ; 1712-8358 (2022)
|
|
BASE
|
|
Show details
|
|
|
| 14 |
Making Connections: Marketing Ideas for Interpreters
|
|
|
|
In: MDS/BAS 495 Undergraduate Capstone Projects (2021)
|
|
BASE
|
|
Show details
|
|
|
| 15 |
Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire.
|
|
|
|
In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021)
|
|
BASE
|
|
Show details
|
|
|
| 16 |
Brand conversation: Linguistic practices on social media in the light of face-work theory
|
|
|
|
In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
|
|
BASE
|
|
Show details
|
|
|
| 17 |
Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work
|
|
|
|
In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021)
|
|
BASE
|
|
Show details
|
|
|
| 18 |
#publicitésociétale: quand le numérique devient un outil de sensibilisation
|
|
|
|
In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021)
|
|
BASE
|
|
Show details
|
|
|
| 19 |
ЛИНГВИСТИЧЕСКИЕ АСПЕКТЫ РЕПРЕЗЕНТАЦИИ ГЕНДЕРА В ПЕЧАТНОЙ РЕКЛАМЕ ... : LINGUISTIC ASPECTS OF GENDER REPRESENTATION IN PRINT ADVERTISING ...
|
|
|
|
BASE
|
|
Show details
|
|
|
| 20 |
РУССКОЯЗЫЧНАЯ РЕКЛАМА КАК ЛИНГВОДИДАКТИЧЕСКИЙ МАТЕРИАЛ В ПРЕПОДАВАНИИ РКИ ... : RUSSIAN-LANGUAGE ADVERTISING AS A LINGUO-DIDACTIC MATERIAL IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE ...
|
|
|
|
BASE
|
|
Show details
|
|
|
|
|
