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Influence of cultural values and norms on political leadeship attributes ...
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Cultural values in American and Spanish TV advertising at the beginning of COVID-19 pandemic
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Professional Development of EFL Teachers in Tanzania: Ubinafsi or ujamaa?
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In: World Languages and Cultures Faculty Publications (2021)
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A problematised critical approach ... : Constructions of metrosexualities in the UK and Malaysia ...
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Патриотизм и дружба народов как базисные детерминанты Российской цивилизации
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In: Science Journal of Volgograd State University: History - Area Studies - International Relations ; 24 ; 5 ; 193-204 (2020)
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Oral History Interview with Nabintou Doumbia on December 20, 2020
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In: Dream Storytelling Interviews (2020)
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SHPET’S PUN AMENDING FREUD’S WIT: UNCANONICAL CONCILIARITY ... : Каламбур Шпета как поправка к остроумию Фрейда: неканоническая соборность ...
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PARENTING IN CHINESE IMMIGRANT MOTHERS: THE INFLUENCES OF CHINESE IDENTITY, CULTURAL AND PARENTING COGNITIONS, GRANDPARENT SUPPORT AND CHILD TEMPERAMENT
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In: Dissertations - ALL (2019)
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Multiform Arguments in the Historiography of Individualism in Pre-Modern Europe
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Speech acts and sexual jokes of the Yukuna and Tanimuka Indians in the Colombian Amazon ; Actes de langage et plaisanteries sexuelles chez les Yucuna et Tanimuca d'Amazonie colombienne
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In: https://hal.archives-ouvertes.fr/hal-03139943 ; 2018 (2018)
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Bienveillance, autorité et didactique de l’oral : rendre auteur, rendre orateur
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In: Action Didactique ; https://halshs.archives-ouvertes.fr/halshs-03133737 ; Action Didactique, Laboratoire de recherche en Langues Appliquées et Ingénierie des Langues En Milieu Multilingue (LAILEMM), Faculté des Lettres et des Langues de l’université Abderrahmane Mira de Bejaia, 2018, n° 1, pp.198-213 (2018)
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Speech acts and sexual jokes of the Yukuna and Tanimuka Indians in the Colombian Amazon ; Actes de langage et plaisanteries sexuelles chez les Yucuna et Tanimuca d'Amazonie colombienne
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In: https://hal.archives-ouvertes.fr/hal-03139943 ; 2018 (2018)
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They Say It Where I’m From: Using the Language of Idioms to Compare the Characteristics of Individualism vs. Collectivism
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In: Theses/Capstones/Creative Projects (2018)
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Princípio de frege e entendimento incompleto : uma explicação anti-individualista do pensamento de uma perspectiva de primeira pessoa
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Princípio de frege e entendimento incompleto : uma explicação anti-individualista do pensamento de uma perspectiva de primeira pessoa
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Бидермайер: эпоха буржуазной приватности в европейской культуре ...
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МЕТОДОЛОГИЧЕСКИЕ КОНСТРУКТЫ ИССЛЕДОВАНИЯ СОЦИАЛЬНОСТИ СОВРЕМЕННОГО ОБЩЕСТВА
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The Unity of Plurality: Literary Effects in the 19th and 20th Centuries.
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Speaking in tongues: bilingualism and public health service advocacy
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Abstract:
Using Hofstede’s cultural values of collectivism, individualism and power distance, this research investigates an individual’s compliance to the healthcare scenario they are presented with. Research has shown that a bilingual’s values are triggered through the use of one of their languages. Chinese/English and Spanish/English bilingual individuals from Singapore and the United States respectively, are recruited using an online panel to gauge their compliance to healthcare initiatives. This empirical research uses data from online panel responses from individuals who are female and aged 18-60. ANOVA was used to ascertain differences in the key variables, following this, differences in compliance were sought by repeated t-tests. Repeated t-tests yielded significant differences between cultural groups in collectivism, individualism and high power distance. The statistically significant results across these values show that aligning language and cultural values increases the persuasiveness, in the case of this research increased the respondents’ compliance to the healthcare scenarios. This research could be slightly limited through the use of a quasi-experiment because it eliminates the use of a control condition, however participants were randomly assigned to the scenarios pertaining to their bilingual languages. This research reveals important implications for healthcare, including communicating with and to patients from the perspective of not only the Government but also the Ministry of Health and healthcare professionals. This research has opened many avenues of future research, in terms of communication with different cultural entities, not only within the health sector, but across Government initiatives and even marketing and advertising communications. To develop a clearer picture of bilingualism this research should extend into different countries and continents.
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Keyword:
Bilingualism; Collectivism; Culture; Healthcare; Hoftsede; Individualism; Power distance
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URL: http://hdl.handle.net/10292/9217
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Міфологема «Схід–Захід» та український контекст: православна соборність і католицький персоналізм ; The Myth «East–West» and Ukrainian context: Orthodox Unity іs Catholic Personalism
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