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An Analysis of Rhetorical Criticism as Exemplified by Hebrews Chapter 11
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Argumentation, Persuasion and Manipulation on Revisionist Websites. A Multimodal Rhetorical Analysis
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In: Multimodal EpistemologiesTowards an Integrated Framework ; https://hal.univ-brest.fr/hal-01120263 ; Arianna Maiorani & Christine Christie. Multimodal Epistemologies Towards an Integrated Framework, Routledge Taylor & Francis Group, pp.145-158, 2014, Routledge Studies in Multimodality, 9780415825238 ; http://www.routledge.com/books/details/9780415825238/ (2014)
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Describing the Spoken Discourse Practices of Second and Third Grade Classroom Teachers in Appalachia
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In: Theses, Dissertations and Capstones (2014)
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Prophetic Rhetoric: Case Studies in Text Analysis and Translation
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20 Weeks, 13 Hours, 140 Characters: The Abortion Controversy in the Texas State Senate and Online
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In: Theses - ALL (2014)
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Genre analysis in the academic writing class: with or without corpora?
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In: Quaderns de Filologia - Estudis Lingüístics; Vol. 16 (2011): LA COMUNICACIÓN ESCRITA EN EL SIGLO XXI; 65-80 ; 2444-1449 ; 1135-416X (2014)
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An Analysis of Rhetorical Criticism as Exemplified by Hebrews Chapter 11 ; Анализ риторической критики на примере 11 главы Послания к Евреям
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In: Theological Reflections: Euro-Asian Journal of Theology; № 15 (2014): Theological Reflections: Euro-Asian Journal of Theology; 110-141 ; Богословские размышления: Евро-Азиатский журнал богословия; № 15 (2014): БОГОСЛОВСКИЕ РАЗМЫШЛЕНИЯ: Евро-Азиатский журнал богословия; 110-141 ; Богословські роздуми: Євро-Азіатський журнал богослов’я; № 15 (2014): Богословські роздуми: Євро-Азіатський журнал богослов’я; 110-141 ; 2521-179X ; 2415-783X (2014)
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Rhetorical structure and persuasive language in the subgenre of online advertisements
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Abstract:
p. 38-47 ; This paper aims to reveal the rhetorical structure and the linguistic features of persuasive language in online advertisements of electronic products. Nowadays, the bulk of e-commerce is carried out in English, and it is often the case that non-native speakers are required to write different text types for various professional purposes, including promotional texts. This need has prompted the present study and the results have been used to build software to help native speakers of Spanish when writing promotional texts in English. The analysis reveals that these texts typically have two main rhetorical moves: one for identifying the product and another one for describing it. The latter move is further divided into two steps: one including objective features (size, weight, etc.) and the other focusing on persuading the potential customer. This is mainly achieved with the use of a relatively informal style (imperatives, contractions, clipping, subject/auxiliary omissions, etc.) and lexico-grammatical elements conveying positive evaluation (multiple modification, multal quantifying expressions, etc.). The findings show that online advertisements of electronic products may be regarded as a specific subgenre with particular macro- and microlinguistic characteristics, which have been identified in this paper for technical writing assistance. ; SI
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Keyword:
Escritura; Lengua inglesa; Online advertisements; Persuasión (Psicología); Persuasive language; Publicidad; Retórica; Rhetorical move analysis; Technical writing
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URL: http://hdl.handle.net/10612/9122
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Come live the good life: a rhetorical examination of the persuasive techniques on the New Zealand Immigration Service website
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How do native English academic writers and Chinese native speakers writing in English promote their research
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Textual, intertextual and rhetorical features in political discourse: the case of president Obama in Europe
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In: Revista de lingüística y lenguas aplicadas, ISSN 1886-2438, Nº. 8, 2013, pags. 59-65 (2013)
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Textual, intertextual and rhetorical features in political discourse: the case of President Obama in Europe
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Textual, intertextual and rhetorical features in political discourse: the case of president Obama in Europe
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In: Revista de Lingüística y Lenguas Aplicadas, Vol 8, Iss 0, Pp 59-75 (2013) (2013)
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Metadiscourse in oral discussions and persuasive essays of children exposed to collaborative reasoning
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The relation of meaning to wording in Mandela’s speech of inauguration as President: a systemic functional analysis of rhetorical devices, marked syntax and appraisal
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