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In celebration of the 90th birthday of Professor Eric Hawkins : papers from the 7th international conference of the Association for Language Awareness, University of Lleida, Spain, July 2004
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63 |
Conceptual accent evaluation: thirty years of accent prejudice in the UK
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66 |
Attitudinal data from New Zealand, Australia, the USA and UK about each other's Englishes: recent changes or consequences of methodologies?
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67 |
Affiliation, engagement, language use and vitality: secondary school students' subjective orientations to Welsh and Welshness
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68 |
Intergroup perspectives on aging and intergenerational communication
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Subjective processes in language variation and change [Guest editorial of Acta Linguistica Hafniensia]
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Accessing social meanings: Values of keywords, values in keywords
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Abstract:
Attitudes are by their nature not easy to define and, therefore, to research, and there are constant turns towards methodological reappraisal. Here, we outline an approach to data collection that we call ‘keywords’, considering it in relation to information processing theory and the elicitation of stereotypes, making comparisons with other methodological approaches. We appraise some of our experiences in using this technique in our own recent research, and consider the value of keywords by weighing up some of the difficulties against the advantages relating to their use. In doing this, we also consider the complexities of interpreting keywords data - the values in keywords - due to reduced context and culturally variable semantics. We conclude that one of the main strengths in the technique is that it allows better access to the local vernacular resources that respondents draw upon in their characterisation of language varieties and of their users.
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Keyword:
PE English
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URL: http://orca.cf.ac.uk/3639/ http://www.tandfonline.com/doi/abs/10.1080/03740463.2005.10416082#.Ukl20mfNkS8
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72 |
Adolescents' lexical repertoires of peer evaluation: Boring prats and English snobs
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Home truths: globalisation and the iconising of Welsh in a Welsh American newspaper
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78 |
Investigating language attitudes: social meanings of dialect, ethnicity and performance
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79 |
People on the move: global contexts for language awareness [Guest editorial of Language Awareness, Volume 12, No. 1]
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