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Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol)
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In: PLoS One (2021)
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Abstract:
What makes written text appealing? In this registered report protocol, we propose to study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy comparing multiple headline variants for the same news articles. This unique setup allows us to control for factors that can have crucial confounding effects on headline success. Based on prior literature and a pilot partition of the data, we formulate hypotheses about the linguistic features that are associated with statistically superior headlines. We will test our hypotheses on a much larger partition of the data that will become available after the publication of this registered report protocol. Our results will contribute to resolving competing hypotheses about the linguistic features that affect the success of text and will provide avenues for research into the psychological mechanisms that are activated by those features.
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Keyword:
Registered Report Protocol
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URL: https://doi.org/10.1371/journal.pone.0257091
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8443035/
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Causal Effects of Brevity on Style and Success in Social Media ...
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Message Distortion in Information Cascades
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In: http://infoscience.epfl.ch/record/270657 (2019)
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How Constraints Affect Content: The Case of Twitter’s Switch from 140 to 280 Characters
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In: Proceedings of the International AAAI Conference on Web and Social Media; Vol. 12 No. 1 (2018): Twelfth International AAAI Conference on Web and Social Media ; 2334-0770 ; 2162-3449 (2018)
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