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As línguas como pontes: abordagem da interculturalidade e do plurilinguismo literário em PLE
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(Co)narrações de viagens para Portugal por lusodescendentes no Facebook
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Comentários polémicos e discriminatórios na Internet ; estudos de caso
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Language and Identity in Multimodal Text ; Case Study of Tailand´s Bank Pamphlet
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Entre beats e rimas: fusão de línguas e identidades nas músicas urbanas em Portugal
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Language and identity in multimodal text: case study of Tailand´s Bank Pamphlet
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Abstract:
With the main objective of presenting a linguistic model for the analysis of identity construction in multimodal texts, particularly in advertising, this article attempts to integrate three theoretical frameworks, namely the types of discourse of the Socio-Discursive Interactionism, Greimas’ actantial roles and the symbolic processes of the Grammar of Visual Design proposed by Kress & van Leeuwen. The first two theories are used to analyze verbal language form whereas the third is exclusively for images in advertising. The data sample is a Thai bank pamphlet of Siam Commercial Bank, collected in Bangkok, Thailand, in June, 2015. According to the data analysis, the theoretical frameworks employed here proves that identity, the psychological product, exists in the human mind and can be indexed by language in interaction. Also, the analysis found that identity could be projected as multimodally as language manifestation, of which forms are not only verbal but also pictorial. ; info:eu-repo/semantics/publishedVersion
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Keyword:
Actantial model; Grammar of visual design; Language and identity; Multimodal discourse; Thai Bank Pamphlets
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URL: http://hdl.handle.net/10400.2/9612
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Guerre ou paix autour de l’accord orthographique au Portugal: étude des modalités dans les polémiques verbales
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The multilingual novel or how language includes the Other’s culture ; O ROMANCE PLURILINGUE OU COMO A LÍNGUA INCORPORA A CULTURA DO OUTRO
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In: Cadernos de Linguagem e Sociedade; v. 13 n. 1 (2012); 129-149 ; 2179-4790 ; 0104-9712 ; 10.26512/les.v13i1 (2012)
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Os desafios do multiculturalismo: a importância da língua portuguesa como elemento de inclusão no percurso emocional e pessoal do aluno de PLNM
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