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Metaphors we suffer by.
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In: Langues, diversité et stratégies interculturelles ; https://hal.archives-ouvertes.fr/hal-03510602 ; Langues, diversité et stratégies interculturelles, 2017 (2017)
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La langue du patient, de l’archaïsme à l’orthonyme : analyse comparative français/anglais
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In: ISSN: 0007-9871 ; EISSN: 2262-0346 ; Cahiers de Lexicologie ; https://hal.sorbonne-universite.fr/hal-02391788 ; Cahiers de Lexicologie, Centre National de la Recherche Scientifique, 2015 (2015)
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La langue du patient, de l’archaïsme à l’orthonyme : analyse comparative français/anglais ...
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Du sildénafil citrate au Viagra® ou l’art délicat de nommer les médicaments
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In: ISSN: 0929-9971 ; Terminology. International Journal of Theoretical and Applied Issues in Specialized Communication ; https://hal.sorbonne-universite.fr/hal-02391764 ; Terminology. International Journal of Theoretical and Applied Issues in Specialized Communication , John Benjamins Publishing, 2014, 20 (1), pp.74-91. ⟨10.1075/term.20.1.04fau⟩ (2014)
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Abstract:
International audience ; In times past, drugs often derived from plants and were quite naturally named after them. Nowadays, considering the significant economic issues at stake (Dutchen 2009), pharmaceutical companies increasingly entrust brand agencies with the naming of their products (Kenagy 2001). In this article, we offer to analyze the names of some brand and generic drugs, exploiting the French VIDAL dictionary, the British National Formulary and the US FDA corpora, with the aim to bring to light the evolution of lexical trends over the last century. Whilst doing so, we wish to demonstrate that, in the field of pharmacology, the process of naming is nowadays not so much underlain by a legitimate need for clarity and scientificity but rather by marketing strategies some of which prove to be misleading for patients. Considering the now international dimension of the pharmaceutical industry, drug names are often the same around the world. Yet, there are exceptions, which we point out and explain. Furthermore, we deemed interesting to underline the extent to which medicines are part of our everyday life by pointing out nicknames that patients tend to give to their treatments — usually sedatives, neuroleptics and the like — and metaphors they may resort to in English and in French. We conclude with the acknowledgement that medicines are henceforth like any other goods, whose financial stakes are such that, besides developing forceful new names, the pharmaceutical industry goes so far as inventing new diseases (disease mongering) to increase its market share (Even and Debré 2012).
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Keyword:
[SCCO.LING]Cognitive science/Linguistics; branding; marketing; medicines; neologism and pharmaceutical industry
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URL: https://hal.sorbonne-universite.fr/hal-02391764
https://doi.org/10.1075/term.20.1.04fau
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| 10 |
English for Medical Purposes: strategies to design and optimize a language course for French students in medicine.
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In: LSP congress 2010 ; https://hal.archives-ouvertes.fr/hal-00560193 ; LSP congress 2010, May 2010, France. pp.n.c (2010)
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| 11 |
Des grippes et des hommes
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In: Points communs ; https://hal.archives-ouvertes.fr/hal-00559901 ; Points communs, 2009, 38, pp.33-35 (2009)
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Grammaire métaopérationnelle et secteur LANSAD.
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In: Actes du colloque du 16 juin 2007 ; https://hal.archives-ouvertes.fr/hal-00560181 ; Actes du colloque du 16 juin 2007, Jun 2007, France. pp.18-32 (2007)
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