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Dissemination of Corporate Web Information in Spanish: The Case of the US Healthcare Sector
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Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs
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Dynamizing theory-based classes in the undergraduate degree programme in Translation and Interpreting studies: the use of Kahoot!
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Análisis de la difusión de información multilingüe en los sitios web corporativos de las pymes andaluzas del sector sanitario.
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Recomendaciones para la localización de sitios web en el contexto corporativo: las pymes españolas
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Web Transcreation in The Spanish Business Context: The Case of Healthcare SMEs
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Competencia comunicativa y nuevas tecnologías en el proceso de localización web: modelo MDPT para la formación de profesionales en localización
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Wikipromotion?: The use of Wikipedia to spread the World Cultural Heritage in Spain
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Spanish SME use of Web 2.0 tools and web localisation processes
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Dissemination of Spanish SME information through web 2.0 tools
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Mexican World Heritage information on the web: Institutional presence and visibility
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Abstract:
This study offers a global overview of the presence and visibility of web information on UNESCO World Heritage located in Mexico, via the analysis of official websites and Web 2.0 information. Cultural heritage is a determining factor in linking people to their history, and contributes to increasing cultural tourism and economic development. The study starts from the hypothesis that the design of these has an influence on the dissemination and popularity of the aforementioned heritage. The relationships between the administrative organization of the country and Internet protocols are compared. A webometric study of the official Mexican websites was carried out. An evaluation sheet was designed to allow the assessment of aspects relating to identification, presence, accessibility and content. The multilingual nature of this information and its presence on social networks and Wikipedia was analysed. The analysis of URLs confirms that the domain .mx is used in 84% of cases. The results indicate a noticeable use of Web 2.0 dissemination of the heritage assets on YouTube (51%) and Facebook (40%), followed by 23% on Twitter. The Web Accessibility Initiative (WAI) guidelines are not yet frequently applied. Finally, the results obtained make it possible to identify variables that can contribute to improvements in the visibility and dissemination of official web information. ; This paper was supported by the RD & I Project, HAR2012-38562 (Spanish Ministry of Economy and Competitiveness).
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Keyword:
Mexico; Social networks; UNESCO World Heritage; Web 2.0; Web accessibility; Web visibility; Wikipedia
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URL: http://hdl.handle.net/10481/48383 https://doi.org/10.1177/0266666917692388
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El acceso a la información de los sitios web: Una aproximación terminológica al patrimonio
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Institutional information websites and the presence on social networks of Andalusian heritage
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Wikipedia as a source of monolingual and multilingual information about the Spanish heritage ; Wikipédia como fonte de informação monolíngue e multilíngue sobre o patrimônio histórico da Espanha
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An Overview of the Linguistic Resources used in Cross-Language Question Answering Systems in CLEF Conference
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Training versus profession: from traslation to web location
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Language resources for translation in multilingual question answering systems
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Analysis of automatic translation of questions for question-answering systems
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Automatic web translators as part of a multilingual question-answering (QA) system: translation of questions
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