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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5...89 Hits 1 – 20 of 1.777 1 L’hybridité constitutive du Je romanesque ; First-person narrative and its pretense games: a constitutive hybridity Prak-Derrington, Emmanuelle In: ISSN: 0765-4944 ; EISSN: 2111-5044 ; Les cahiers de praxématique ; https://hal.archives-ouvertes.fr/hal-03639446 ; Les cahiers de praxématique, Montpellier : Presses universitaires de la Méditerranée, 2006-, 2022, Hétérogénéité énonciative et discours en interaction (2) ; http://praxematique.revues.org/ 10.4000/praxematique.6936 (2022) BASE Show details 2 USE OF SIGN LANGUAGES BY HEALTHCARE PROFESSIONALS TO HELP DEAF PEOPLE IN HEALTH SERVICES: INTEGRATIVE REVIEW ... Nascimento, Bianca. - : Open Science Framework, 2022 BASE Show details 3 Factors Influencing Medical Personnel to Work in Primary Health Care Institutions: An Extended Theory of Planned Behavior Huanhuan Jia; Jianxing Yu; Tianyu Feng; Liangwen Ning; Peng Cao; Panpan Shang; Shang Gao; Xihe Yu In: International Journal of Environmental Research and Public Health; Volume 19; Issue 5; Pages: 2785 (2022) BASE Show details 4 Facilitators and barriers of women's participation in HIV clinical research in Switzerland: A qualitative study. Courvoisier, N.; Storari, C.; Lesage, S.... In: HIV medicine, vol. 23, no. 4, pp. 441-447 (2022) BASE Show details 5 He Needs to be In a Learning Community – Learning Community, a Place of Respite and Brotherhood while Persisting in College Taffe, Ngozi In: Journal of College Access (2022) BASE Show details 6 “I Was Going to Work Full-Time at Roses Department Store”: The Need for College Readiness with Black and Latinx Students Griffin, Dana; Birkenstock, Nicole In: Journal of College Access (2022) BASE Show details 7 Essays on Personnel Economics in Low-Income Countries Brown, Christina L. - : eScholarship, University of California, 2021 BASE Show details 8 Brand conversation: Linguistic practices on social media in the light of face-work theory Andriuzzi, Andria; Michel, Géraldine In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021) BASE Show details 9 Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work Andriuzzi, Andria; Michel, Géraldine In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021) Abstract: International audience ; The rise of social media has resulted in brand-consumer interaction and more frequent conversations between consumers and brand representatives. To better understand how this “brand conversation” occurs, our research employs face-work theory and explores ambivalent consumer perceptions towards brand linguistic practices. Specifically, our results show how "threatening" messages (according to face-work theory) can be accepted by consumers, while "flattering" messages can be rejected. These paradoxical situations can be explained by brand relationships and the commercial and symbolic brand status. By identifying the specific features of brand-consumer interactions in the light of face-work, we propose a decision-making tool for brand management and community management practices. ; L'essor des médias sociaux a favorisé les échanges entre les internautes et les représentants des marques. Pour mieux comprendre comment cette « conversation de marque » se déroule, notre recherche mobilise la théorie du face-work et explore les perceptions ambivalentes des consommateurs vis-à-vis des pratiques linguistiques des marques. En particulier, nos résultats montrent comment des messages « menaçants » (selon la théorie du face-work) peuvent être acceptés par les consommateurs, tandis que des messages « valorisants » peuvent être rejetés. Ces situations paradoxales peuvent être expliquées par la nature de la relation à la marque, la dimension symbolique de la marque et le contexte commercial des échanges. En identifiant les spécificités des interactions marques-consommateurs à la lumière du face-work, nous proposons un outil d'aide à la décision dans les domaines de la gestion de la marque et du community management. Keyword: [SHS.GESTION]Humanities and Social Sciences/Business administration; [SHS]Humanities and Social Sciences; brands; conversation; digital; face-work; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising; marques; médias sociaux; normes; norms; social media URL: https://hal.archives-ouvertes.fr/hal-03021314/file/andriuzzi_michel-accepted-la_conversation_de_marque.pdf https://doi.org/10.1177/0767370120962610 https://hal.archives-ouvertes.fr/hal-03021314/document https://hal.archives-ouvertes.fr/hal-03021314 BASE Hide details 10 КОРРУПЦИЯ КАК ИНДИКАТОР ДЕГРАДАЦИИ ПРАВОВОЙ КУЛЬТУРЫ ГОСУДАРСТВЕННОГО АППАРАТА ... : Corruption as an indicator of the degradation of the legal culture of the state apparatus ... Б. Н. Нескородов. - : Правовая политика и правовая жизнь, 2021 BASE Show details 11 Strategic marketing sales management of trade enterprises ... HERZANYCH, V.M.; IHNATYUK, K.O.; IHNATYUK, D.A.. - : Zenodo, 2021 BASE Show details 12 Determining the information flows of the accounting system in terms of strategic management of the enterprise ... YUHAS, E.F.; SHELEMON, L.M.. - : Zenodo, 2021 BASE Show details 13 Analysis of labor resources of the enterprise ... KOTSERUBA, N.V.. - : Zenodo, 2021 BASE Show details 14 Analysis of labor resources of the enterprise ... KOTSERUBA, N.V.. - : Zenodo, 2021 BASE Show details 15 Strategic marketing sales management of trade enterprises ... HERZANYCH, V.M.; IHNATYUK, K.O.; IHNATYUK, D.A.. - : Zenodo, 2021 BASE Show details 16 Determining the information flows of the accounting system in terms of strategic management of the enterprise ... YUHAS, E.F.; SHELEMON, L.M.. - : Zenodo, 2021 BASE Show details 17 Kollegien erweitern. Ein Plädoyer für mehr Berufe und Sprachen in der Schule der Migrationsgesellschaft Dittmer, Torben. - : Universität, Fachbereich 12. Arbeitsbereich Interkulturelle Bildung, 2021. : Bremen, 2021. : pedocs-Dokumentenserver/DIPF, 2021 In: Bremen : Universität, Fachbereich 12. Arbeitsbereich Interkulturelle Bildung 2021, 19 S. - (TraMiS-Arbeitspapier; 11) (2021) BASE Show details 18 Кадровая политика как основа экономической безопасности компании ... : HR Policy as the Basis of the Company's Economic Security ... Кондратьева, М.Н.; Свирина Цветкова, Д.Д.. - : Башкирская академия государственной службы и управления при Главе Республики Башкортостан, 2021 BASE Show details 19 NEURAL NETWORK MODELS AND METHODS IN THE TASKS OF PERSONNEL DEVELOPMENT MANAGEMENT IN COMPANIES ... Tretyakov, O.V.. - : Инфинити, 2021 BASE Show details 20 The impact of facial expressions in consumer purchase decision Mendes, Gonçalo Ramos Braz Mergulhão. - 2021 BASE Show details Page: 1 2 3 4 5...89

Mobile view All Catalogues UB Frankfurt Linguistik 1 IDS Mannheim 0 OLC Linguistik 0 UB Frankfurt Retrokatalog 0 DNB Subject Category Language 0 Institut für Empirische Sprachwissenschaft 0 Leibniz-Centre General Linguistics (ZAS) 1 Bibliographies BLLDB 1 BDSL 0 IDS Bibliografie zur deutschen Grammatik 0 IDS Bibliografie zur Gesprächsforschung 0 IDS Konnektoren im Deutschen 0 IDS Präpositionen im Deutschen 0 IDS OBELEX meta 0 MPI-SHH Linguistics Collection 0 MPI for Psycholinguistics 5 Linked Open Data catalogues Annohub 0 Online resources Link directory 0 Journal directory 0 Database directory 0 Dictionary directory 0 Open access documents BASE 1.770 Linguistik-Repository 0 IDS Publikationsserver 0 Online dissertations 0 Language Description Heritage 0