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РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
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In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022)
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Abstract:
The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by applying two hypotheses. These hypotheses were tested on 689 respondents, mainly from Romania. This marketing communication analysis indicated that persuasion had more value for customers when ethical rhetorical arguments, dialects, poetry, essays, poems, and fairy tales were linked to a country’s culture, such as tradition, national values, and heritage, or were combined with art, such as paintings, sculptures, and music. The results demonstrated that artistic communication influenced consumer behavior positively, having a sustainable effect on the country of origin.
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Keyword:
art; culture; marketing communication; persuasion; sustainability
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URL: https://doi.org/10.3390/su14031228
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ПОДХОДЫ К ОПРЕДЕЛЕНИЮ ПОНЯТИЯ РЕЧЕВОГО ЖАНРА В РУССКОЙ И КИТАЙСКОЙ ЛИНГВИСТИКЕ ... : APPROACHES TO DEFINITION OF THE CONCEPT OF SPEECH GENRE IN RUSSIAN AND CHINESE LINGUISTICS ...
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Сунь Бовэнь. - : Мир науки, культуры, образования, 2022
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Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain
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In: Cabrejas-Peñuelas, A.B.(2022). Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain. Critical Discourse Studies (2022)
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THE INFLUENCE OF LINGUISTIC STYLE: A MATCHED-GUISE EXPERIMENT ASSESSING THE EFFECTS OF SOURCE ACCENT, ARGUMENT QUALITY, AND ISSUE INVOLVEMENT ON PERSUASION
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In: Theses and Dissertations--Communication (2022)
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Opinion Writing of Native Spanish and Native English Speakers in College Developmental Education Courses
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МОТИВАЦИОННЫЕ ОСОБЕННОСТИ РЕКЛАМНОГО ТЕКСТА ... : MOTIVATIONAL FEATURES OF AN ADVERTISING TEXT ...
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СРЕДСТВА РЕЧЕВОГО ВОЗДЕЙСТВИЯ В ПРЕДВЫБОРНОЙ РЕЧИ Д. ТРАМПА ... : MEANS OF PERSUASION IN THE ELECTION SPEECH OF DONALD TRUMP ...
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Объективация эстетического мотива в рекламных текстах ... : Aesthetic motive realization in advertising texts ...
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Textproduktion von schwach schreibenden Jugendlichen. Eine empirische Studie zum Schreibprozess im Kontext des persuasiven Argumentierens
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Lindauer, Nadja. - : Waxmann, 2021. : Münster, 2021. : New York, 2021. : pedocs-Dokumentenserver/DIPF, 2021
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In: Münster ; New York : Waxmann 2021, 306 S. - (Sprachliche Bildung – Studien; 9) (2021)
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A SEMIOTIC PERIPHERY THEORY OF INFLUENCE: FOUNDATION AND PRACTICE
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Language Mixing as a Persuasive Strategy in Oxford, MS Bodley 649. Medieval Worlds|Movement and Mobility & Ideologies of Translation, III - Volume 13. 2021 medieval worlds Volume 13. 2021| [<Journal>]
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: oeaw
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In: http://hw.oeaw.ac.at/8982-4 (2021)
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Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
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Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
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Cultural Variance in Reception and Interpretation of Social Media COVID-19 Disinformation in French-Speaking Regions
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In: International Journal of Environmental Research and Public Health; Volume 18; Issue 23; Pages: 12624 (2021)
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Persuasion Strategies in Misinformation-containing Weibo Posts
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