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Multilingual diversity marketing
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Abstract:
As the UAE is still abuzz with the opening of the Burj Khalifa, I thought a post to mark the occasion might be in order. Seeing that I’m blogging on social aspects of multilingualism and language learning, the Tower of Babel myth obviously comes to mind – except that it seems a bit premature to tell the story of human hubris in relation to the world’s latest superlative in towers. It is another connection that intrigues me: the Burj Khalifa is obviously a monument to global consumption and luxurious materialism in a similar fashion that the Ancient Egyptian pyramids were monuments to the afterlife or the Gothic cathedrals were monuments to God’s glory.
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Keyword:
200401 applied linguistics and educational linguistics; 200405 language in culture and society (sociolinguistics)
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URL: http://hdl.handle.net/1959.14/1077534
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