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Leading the Nation Through Social Media: Jacinda Ardern’s Self-Presentation on Facebook During the COVID-19 Crisis
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Huang, Lei. - : Auckland University of Technology, 2021
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GENDER ASPECT IN THE SELF-PRESENTATION COMMUNICA-TIVE STRATEGY IMPLEMENTATION IN THE MODERN POLITICAL DISCOURSE (ON THE EXAMPLE OF D. TRUMP’S AND K. HARRIS’S SPEECHES) ...
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Theoretical, empirical and computational approaches to agreement with coordination structures ; Les approches théoriques, empiriques et computationnelles pour l’accord avec les structures coordonnées
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In: https://tel.archives-ouvertes.fr/tel-03256559 ; Linguistics. Université de Paris, 2020. English. ⟨NNT : 2020UNIP7115⟩ (2020)
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Linguistic expression and perception of personality in online dating texts and their effect on attraction
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The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
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In: College of Business Faculty Publications (2020)
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The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
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In: College of Business Faculty Publications (2020)
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Abstract:
To enhance the understanding of consumer engagement with brand content on social media, this study examines how pronoun choices affect different types of consumer engagement (e.g., likes, comments, shares) by simultaneously exploring five different pronoun types (first-person singular, first-person plural, second person, third-person singular, and third-person plural). Furthermore, this study explores how the effects of these linguistic (pronoun) choices vary across two brand classifications: characteristics (hedonic vs. utilitarian) and offerings (goods vs. services). The proposed multivariate Poisson regression model, analyzing 15,788 unique brand posts from Facebook over an 8-month period, reveals differences in engagement due to pronoun usage across brand classifications. These results offer a deeper understanding of how the way brands talk to consumers on social media platforms influences consumers' attitudes (likes), propensity to engage with the brand (comments), and willingness to share branded content with their social networks (shares) across different brand classifications.
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Keyword:
brand relationships; consumer engagement; linguistics; pronouns; self-presentation; social media
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URL: https://doi.org/10.1002/mar.21341
https://digitalcommons.uri.edu/cba_facpubs/281
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Se construire une identité de poète sur Twitter : polarisation et dynamiques
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In: Communication & langages, N 203, 1, 2020-02-27, pp.81-98 (2020)
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The Impact of Pronoun Choices on Consumer Engagement Actions: Exploring Top Global Brands' Social Media Communications
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In: Marketing Faculty Publications (2020)
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Parteiprogramme: Sprachliche Gestalt und Textgebrauch
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Ickes, Andreas. - : Büchner-Verlag, 2019. : DEU, 2019. : Marburg, 2019
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In: 243 (2019)
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Aminila bit tjan kin-ning wurrkama gu? ; Are we all working together with a united voice for treaty & truth?
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The Effects of Guided-discovery, Self-discovery, and Situational-presentation Techniques on Learning Conditional Sentences in English
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In: Applied Linguistics Research Journal, Vol 3, Iss 3, Pp 51-63 (2019) (2019)
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Transgressions to the stigma of black women and projections of a resignified self ; Transgressões ao estigma de mulher negra e projeções de um self ressignificado
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In: Entrepalavras; v. 9, n. 2 (9); 61-78 (2019)
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Facebook versus Twitter: Differences in Self-Disclosure and Trait Prediction
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In: Proceedings of the International AAAI Conference on Web and Social Media; Vol. 12 No. 1 (2018): Twelfth International AAAI Conference on Web and Social Media ; 2334-0770 ; 2162-3449 (2018)
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Representation and construction of self in writing discourses
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In: International Letters of Social and Humanistic Sciences ; 46 ; 77-98 (2018)
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"Verdammt schön": methodologische und methodische Herausforderungen der Rekonstruktion von Bildpraktiken auf Instagram
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In: Zeitschrift für Qualitative Forschung ; 17 ; 1-2 ; 81-106 ; Materiale Visuelle Soziologie (2018)
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SELF-PRESENTATION PROCESSES IN PERSONAL PROFILES IN A PRO-ANOREXIA GROUP
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In: Normas; Vol. 8, Núm. 1 (2018); 168-183 ; 2174-7245 (2018)
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LINGUO-PRAGMATIC DIMENSION OF PRESENT-DAY AMERICAN POLITICIANS’ SPEECHES
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In: Advanced Education; 2018: Issue 10; 141-148 ; Передовое образование; 2018: ; 141-148 ; Новітня освіта; 2018: ; 2410-8286 ; 2409-3351 (2018)
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Communicative Types Of Self-Disclosure In Public Speaking Setting
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