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Pilgrimage, Existence, and Psychic Distress: An Exploration of the Bodily and Psychic Phenomenon of Pilgrimage
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In: International Journal of Religious Tourism and Pilgrimage (2019)
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Review: Dhaouadi, Mahmoud: The trapped Tunisian society's in cultural alienation: language handicap and troubled identity [in arabic]
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In: Society Register ; 2 ; 167-170 ; Dhaouadi, Mahmoud ; 2018 ; The trapped Tunisian society's in cultural alienation: language handicap and troubled identity [in arabic] ; Tunis ; El Atrash Publisher ; 978-9938-20-084-3 (2019)
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AI for a Generative Economy: The Role of Intelligent Systems in Sustaining Unalienated Labor, Environment, and Society
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Subjectivity, Alienation, and Liberation in Levinas and Marx
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Проблема тела в философии К. Маркса ... : THE PROBLEM OF THE BODY IN THE KARL MARX’S PHILOSOPHY ...
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Geschlechterfragen an der Schnittstelle: Verortungen feministischer Polonistik im postsozialistischen Gesellschaftsdiskurs
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In: Femina Politica - Zeitschrift für feministische Politikwissenschaft ; 24 ; 2 ; 54-67 ; Geschlechterpolitik in Osteuropa (2018)
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Zygmunt Bauman: entendimiento de un universo infinito ; Zygmunt Bauman: The understanding of an infinite universe
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Prosumidores y emirecs: Análisis de dos teorías enfrentadas
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In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 55, 2018, pags. 71-79 (2018)
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Abstract:
In the 1970s, the publications of Alvin Toffler and Jean Cloutier were essential for the emergence of two concepts, prosumer, and emirec, whose meanings have been mistakenly equated by numerous scholars and researchers. At the same time, the mercantilist theories linked to prosumption have made invisible the models of communication designed by Cloutier. In this article, configured as a review of the state of the art made from an exhaustive documentary analysis, we observe that, while the notion of prosumer represents vertical and hierarchical relations between companies and citizens, Cloutier's emirec evokes a horizontal relationship and an isonomy between professional and amateur media creators. The prosumption presents an alienated subject, which is integrated into the logic of the market under free work dynamics and from the extension of time and productive spaces, while the emirec is defined as a potentially empowered subject that establishes relations between equals. The theory of the prosumer reproduces the hegemonic economic model by seeking solutions from the field of marketing so that the media and entertainment industries must face the challenges they have to face in the digital world. On the contrary, the emirec theory connects with disruptive communicative models that introduce new relationships between media and audiences and the establishment of logic of affinity between communication participants. ; En los años 70, las publicaciones de Alvin Toffler y Jean Cloutier resultan esenciales para el surgimiento de dos conceptos, prosumidor y emirec, cuyos significados han sido equiparados de forma errónea por numerosos académicos e investigadores. De forma paralela, las teorías mercantilistas vinculadas a la prosumición han invisibilizado a los modelos de comunicación entre iguales de Cloutier. En este artículo, configurado como una revisión del estado de la cuestión realizada a partir de un exhaustivo análisis documental, observamos que, mientras que la noción de prosumidor representa unas relaciones verticales y jerárquicas entre las fuerzas del mercado y los ciudadanos, el emirec de Cloutier evoca a una relación horizontal y una isonomía entre comunicadores profesionales y amateurs. La prosumición presenta un sujeto alienado e integrado en la lógica del mercado bajo dinámicas de trabajo gratis y a partir de la extensión del tiempo y los espacios productivos, mientras que el emirec se define como un sujeto potencialmente empoderado que establece relaciones entre iguales. La teoría del prosumidor pretende la reproducción del modelo económico hegemónico buscando soluciones desde el ámbito del marketing a los constantes desafíos que la industria de los medios y el entretenimiento deben afrontar en el mundo digital. Por contra, la teoría del emirec conecta con modelos comunicativos disruptivos que introducen nuevas relaciones entre medios y audiencias y el establecimiento de la lógica de la afinidad entre los participantes de la comunicación.
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Keyword:
alienación; alienation; digital media; emirec; empoderamiento; empowerment; market; marketing; medios digitales; mercado; Prosumer; prosumición; Prosumidor; prosumption
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URL: https://dialnet.unirioja.es/servlet/oaiart?codigo=6353340
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Re-Enchanting Human Ecology: Identity and Difference, Process Metaphysics, and Emergence
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Nature, History and the Dialectic of Negativity: The Category of Nature in Marx's Writings
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ТЕХНИКА КАК ДЕТЕРМИНАНТА ТРАНСФОРМАЦИЙ СУЩНОСТНЫХ ХАРАКТЕРИСТИК СУЩЕСТВОВАНИЯ ЧЕЛОВЕКА
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The Theory Of Alienation By Karl Marx And His Critique Of Religion: An Introspection ...
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Profile: Interdisziplinäre Beiträge
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In: Digital Cultures Series ; 149 (2017)
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Da necessidade à revolução : sobre a crítica de Hannah Arendt ao conceito de trabalho de Karl Marx e suas implicações
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Da necessidade à revolução : sobre a crítica de Hannah Arendt ao conceito de trabalho de Karl Marx e suas implicações
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Exploring undergraduate students’ perceptions of factors influencing their engagement and alienation in higher education
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The Dialectics of Exile ; Aspects of Poetic Theory and Practice in Jorge de Sena
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