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Теоретические аспекты правового регулирования срочного рынка в Российской Федерации ... : Theoretical Aspects of the Legal Regulation of the Futures Market in the Russian Federation ...
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Strategic priorities for the development of sales activities of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Marketing strategies for sales management of enterprises ...
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Strategic priorities for the development of sales activities of enterprises ...
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Marketing approach to strategic sales management of enterprises ...
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Abstract:
The subject of the study is the marketing approach to strategic sales management of enterprises. The purpose of the study is to determine the strategic marketing management of sales of enterprises. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper defines the concepts of «marketing management» in general and «strategic marketing sales management.» The four main elements of the model of strategic marketing sales management are considered. Possible market segmentation of market strategies are identified. Conclusions. The conceptual basis of strategic marketing sales management is the integration of strategic and marketing approach to sales management. On the one hand, sales management is based on the tools of strategic management (elements of sales management are formed on the basis of the enterprise’s mission, strategic goals of enterprise, ...
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Keyword:
competitiveness; consumer; efficiency; enterprise; information; innovations; market; marketing; sales; strategies
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URL: https://dx.doi.org/10.5281/zenodo.5909698 https://zenodo.org/record/5909698
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Marketing approach to strategic sales management of enterprises ...
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Global Cognitive System Market PPT: Demand, Trends and Business Opportunities 2022-27 ...
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Global Cognitive System Market PPT: Demand, Trends and Business Opportunities 2022-27 ...
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ЖУРНАЛЬНАЯ ПЕРИОДИКА РЕСПУБЛИКИ ДАГЕСТАН ... : MAGAZINE PERIODICALS OF THE REPUBLIC OF DAGESTAN ...
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Two-Part Tariff of Pumped Storage Power Plants for Wind Power Accommodation
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In: Sustainability; Volume 14; Issue 9; Pages: 5603 (2022)
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Market Assessment of Pear Varieties in Serbia Using Fuzzy CRADIS and CRITIC Methods
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In: Agriculture; Volume 12; Issue 2; Pages: 139 (2022)
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The Effects of Charter Schools on Early Foreign Language Education in Public Schools
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In: Senior Honors Theses (2022)
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The Role of Language in Structuring Social Networks Following Market Integration in a Yucatec Maya Population.
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Integrating the asylum population and migrants into the labour market
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Wong, Man Wing (Lorraine). - : University College Dublin. School of Economics, 2022
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An Impact Assessment of ESF Training Courses for Unemployed in the Province of Bolzano
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An impact assessment of ESF training courses for unemployed in the Province of Bolzano
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Welcoming and Inclusive Farmers Markets: A Community of Practice to Encourage Diversity, Equity, and Inclusion
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In: Outcomes and Impact Quarterly (2022)
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Language, Internet and Platform Competition
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In: ISSN: 0022-1996 ; Journal of International Economics ; https://hal.archives-ouvertes.fr/hal-03081660 ; Journal of International Economics, Elsevier, 2021 (2021)
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ПРАВОВАЯ ПОЛИТИКА РОССИЙСКОЙ ФЕДЕРАЦИИ В СФЕРЕ РАЗВИТИЯ ЧАСТНОГО ИНВЕСТИРОВАНИЯ ... : Legal policy of the Russian Federation in the field of private investment development ...
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Е. В. Юдина. - : Правовая политика и правовая жизнь, 2021
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