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Vice-Presidential Candidates, Language Frames, and Functions Across Two Continental Divides: An Analysis of Acceptance Speeches
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In: International Journal of Communication; Vol 16 (2022); 19 ; 1932-8036 (2022)
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An inquiry into the development of critical text creators: Teaching grammar in the primary years ...
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Strategisches Framing bei Björn Höcke - wie ein rechtsextremer Politiker den Rahmen sprengt
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In: ZRex - Zeitschrift für Rechtsextremismusforschung ; 2 ; 1 ; 128-140 (2022)
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Tracing the Legitimacy of Artificial Intelligence – A Media Analysis, 1980-2020
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A Critical Analysis of the Media Representations of Venezuelan Immigrants, Refugees, and Asylum-Seekers (Venezuelan IRAS) in Peru
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In: Major Papers (2022)
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Framing the 26J: the discursive advertising strategy of Cs on Twitter in the 26J campaign ; Encuadrando el 26J: la estrategia discursiva publicitaria de Cs en Twitter en la campaña del 26J
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In: Journal of Linguistic Research; Vol. 24 (2021): El discurso político en las redes sociales; 73-94 ; Revista de Investigación Lingüística; Vol. 24 (2021): El discurso político en las redes sociales; 73-94 ; 1989-4554 ; 1139-1146 (2022)
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Abstract:
This work analyzes the communicative strategy of Ciudadanos for the dissemination of their spots on Twitter during the general election campaign of July 26, 2016. The research uses quantitative and qualitative analysis techniques, these are based on the discursive model of framing by Gallardo-Paúls (2014, 2021) that we adapt here, identifying specific categories of audiovisual language. The results show, in the first place, that the use of Twitter for the diffusion of the electoral spot was very scarce. On the other hand, the fundamental argument that presides over the textual strategy of the frame was to show itself as the party of union and change. In the area of intentional strategy, we find attack formulas directed at the PP and its leader, in an attempt to take over the center-right space and the useful vote. The interactive framing was homogeneous and vindictive and as for the enunciative framing, positive expressiveness both visually and discursively was the most used. ; Este trabajo analiza la estrategia comunicativa de Ciudadanos para la difusión de sus spots en Twitter durante la campaña de las elecciones generales del 26 de julio de 2016. En la investigación se emplean técnicas de análisis cuantitativo y cualitativo, estas se basan en el modelo discursivo de encuadre de Gallardo-Paúls (2014, 2021) que aquí adaptamos, identificando categorías específicas del lenguaje audiovisual. Los resultados muestran, en primer lugar, que el empleo de Twitter para la difusión del spot electoral fue muy escaso. Por otra parte, la argumentación fundamental que preside la estrategia textual del encuadre fue mostrarse como el partido de la unión y el cambio. En el ámbito de la estrategia intencional, encontramos fórmulas de ataque dirigidas al PP y a su líder, en un intento por adueñarse del espacio de centro-derecha y del voto útil. El encuadre interactivo se mostró homogéneo y reivindicativo y en cuanto al encuadre enunciativo la expresividad positiva tanto a nivel visual como discursivo fue la más empleada.
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Keyword:
análisis del discurso audiovisual; análisis discursivo pragmático; analysis of audiovisual discourse; Ciudadanos; electoral spot; encuadre; framing; Pragmatic discursive analysis; spot electoral
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URL: https://revistas.um.es/ril/article/view/486511
https://doi.org/10.6018/ril.486511
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Corpus Linguistics approaches to trainee translators’ framing practice in news translation
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In: Translation and Interpreting : the International Journal of Translation and Interpreting Research, Vol 12 , Iss 1 (2022) (2022)
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The impact of metaphor in people's perception and attitudes towards lockdown measures ...
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| 9 |
How Ageist and Sexist Framing Is Used in Turkish Media To Normalize Femicide: A Content Analysis
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In: International Journal of Communication; Vol 15 (2021); 26 ; 1932-8036 (2021)
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| 10 |
Framing Race: An Analysis of Media Coverage of the Racially Motivated Murders of Emmett Till and Trayvon Martin
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In: Honors Theses (2021)
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| 11 |
European comission's identity during brexit : a communication strategy change on twitter
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| 12 |
Images of Slavs in Discourse-World of Brexit ; Образы славян в дискурсивном мире Брексита
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On glasses half full or half empty: understanding framing effects in terms of default implicatures
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Le cadrage des débats linguistiques dans la presse anglophone et francophone au Québec : un clivage médiatique? : analyse de la couverture du projet de loi 14
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War yesterday and today: The image of Russia in British media discourse
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In: Russian Journal of Linguistics, Vol 25, Iss 3, Pp 723-745 (2021) (2021)
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South Africa’s image as translated in Dutch-language media
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In: Stellenbosch Papers in Linguistics Plus, Vol 61, Iss 0, Pp 1-15 (2021) (2021)
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Conceptual Metaphor in Chinese and American Entrepreneurial Image Construction From the Perspective of Framing Theory: The Case of Ren Zhengfei and Tim Cook
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In: Cross-Cultural Communication; Vol 17, No 1 (2021): Cross-Cultural Communication; 9-18 ; 1923-6700 ; 1712-8358 (2021)
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The Yellow Vest Protest, Study of a Social Movement through the prism of its Media Arena ; Les Gilets jaunes, étude d’un mouvement social au prisme de ses arènes médiatiques
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In: ISSN: 0997-5551 ; EISSN: 2429-4578 ; Terminal. Technologie de l’information, culture & société ; https://hal.archives-ouvertes.fr/hal-02637925 ; Terminal. Technologie de l’information, culture & société, L'Harmattan / CREIS, 2020, Les groupes minoritaires et/ou marginalisés à l’ère numérique, ⟨10.4000/terminal.5671⟩ ; https://journals.openedition.org/terminal/5671 (2020)
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