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Evaluating multimodal literacy: Academic and professional interactions around student-produced instructional video tutorials
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In: ISSN: 0346-251X ; System ; https://hal.archives-ouvertes.fr/hal-03521668 ; System, Elsevier, 2022, 105, pp.102727. ⟨10.1016/j.system.2022.102727⟩ (2022)
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Framing right-wing populist satire: the case-study of Ghisberto's cartoons in Italy
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In: Punctum: International Journal of Semiotics ; 6 ; 2 ; 29-55 ; Semiotics of Political Communication (2022)
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Pragmatic and stylistic persperctives on British and American COVID-19 cartoons
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In: Russian Journal of Linguistics, Vol 26, Iss 1, Pp 162-193 (2022) (2022)
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Sequential and network analyses to describe multiple signal use in captive mangabeys
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In: ISSN: 0003-3472 ; EISSN: 1095-8282 ; Animal Behaviour ; https://hal.archives-ouvertes.fr/hal-03480471 ; Animal Behaviour, Elsevier Masson, 2021, 182, pp.203-226. ⟨10.1016/j.anbehav.2021.09.005⟩ (2021)
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Professionals’ feedback on emerging multimodal needs in LSP: An evaluation of student-produced instructional video tutorials
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In: 6th International Conference of Asia-Pacific LSP & Professional Communication Association. Multimodality and Beyond: Addressing complexity and emerging needs in LSP. ; https://hal.archives-ouvertes.fr/hal-03474245 ; 6th International Conference of Asia-Pacific LSP & Professional Communication Association. Multimodality and Beyond: Addressing complexity and emerging needs in LSP., Jun 2021, Hong Kong, China (2021)
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Editorial: Language and Robotics
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In: ISSN: 2296-9144 ; Frontiers in Robotics and AI ; https://hal.inria.fr/hal-03533733 ; Frontiers in Robotics and AI, Frontiers Media S.A., 2021, 8, ⟨10.3389/frobt.2021.674832⟩ (2021)
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ПОЛИКОДОВЫЕ И ПОЛИМОДАЛЬНЫЕ ТЕКСТЫ В ПРОФЕССИОНАЛЬНО ОРИЕНТИРОВАННОМ ОБУЧЕНИИ РКИ ... : MULTIMODAL AND MULTIMEDIA TEXTS IN PROFESSIONALLY ORIENTED TEACHING OF RUSSIAN AS A FOREIGN LANGUAGE ...
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Transformations – Signs and their Objects in Transition: 16th International Congress of the German Semiotics Society 2021; September 28 to October 2, 2021
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Enhancing Multimodal Interaction and Communicative Competence through Task-Based Language Teaching (TBLT) in Synchronous Computer-Mediated Communication (SCMC)
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In: Education Sciences ; Volume 11 ; Issue 11 (2021)
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| 12 |
The Popularisation of Legal Rights in Brochures: A Multimodal Analysis
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Seracini, Francesca (orcid:0000-0003-3769-773X). - : EDUCatt, 2021. : country:ITA, 2021. : place:Milano, 2021
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Visual Transcription: A method to analyze the visual and visualize the audible in interaction
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| 14 |
Enhancing Multimodal Interaction and Communicative Competence through Task-Based Language Teaching (TBLT) in Synchronous Computer-Mediated Communication (SCMC)
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On the conversation between female videobloggers and commentators
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Comunicação multimodal: o caso da abordagem sócio-semiótica às narrativas transmediáticas ; Multimodal communication - a sociosemiotic approach to transmedia narratives
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Multimodal assessment of communicative-pragmatic features in schizophrenia: A machine learning approach
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TED talks: Multimodal communicative affordances for EPS/ELF dissemination
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In: Journal of English as a Lingua Franca [ISSN 2191-9216], v. 10 (2), p. 261-284 (2021)
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Multimodal Discourse Analysis of Chinese Museum Propaganda Films From the Perspective of New Media: Take Shi-ku Garden in China as An Example
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In: Cross-Cultural Communication; Vol 17, No 4 (2021): Cross-Cultural Communication; 59-64 ; 1923-6700 ; 1712-8358 (2021)
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Abstract:
In an era of information and the rapid development of new media, language is not the only way to convey information. The construction and expression of meaning can be done through images, colors, music, etc. Therefore, multi-modal language analysis has become a hot topic. It provides a new perspective for discourse analysis composed of multiple symbols, which can help readers understand how images, music, and other symbols work together and constitute meaning, and it has a positive meaning to improve people’s ability to read multi-modal discourse. Multimodal discourse analysis theory is widely used, and can be used in speech and text, PPT, advertising, website page design, architecture, urban design planning, film and television drama, music, large-scale performances and stage performances, typesetting, textbook design, teaching and databases, etc. It has the characteristics of interdisciplinary and strong application, so it can also play a guiding role in social life and economy. It is closely related to media studies and critical discourse analysis. It has affected the research direction of many disciplines today, such as reading and writing education , media discourse analysis, cultural studies, etc., can play a direct guiding role in the social economy.The museum is a public welfare social cultural unit, which is responsible for the exhibition, cultural relics research and education. The advent of the Internet era has brought new opportunities and challenges to the education work of the museum, and the museum workers must innovate the way of the Internet, build the Internet exchange platform, and promote the education’s acceptance of the education, and improve the education level of education. As a typical dynamic multimodal discourse, the Chinese bronze museum’s propaganda film “the Chinese stone library garden” combines the forms of language, image, color, voice, music and so on. Based on the framework of multi-modal discourse and visual grammar theory of Kress and van Leeuwen. From the four angles of contact, social distance, attitude and method, the propaganda film of “China Shi-ku Garden “, one of the Chinese museums, analyzes the multi-modal analysis mechanism construction strategy of cultural characteristics, and explains the spread and development of the traditional bronze culture in China.
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Keyword:
Culture communication; Multimodal discourse analysis; Museum; New media; Propaganda film
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URL: https://doi.org/10.3968/12331
http://cscanada.net/index.php/ccc/article/view/12331
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