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Avaliação da linguagem oral e escrita no pré-escolar e nos primeiros anos de escolaridade
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Dissemination of Corporate Web Information in Spanish: The Case of the US Healthcare Sector
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Abstract:
In the business context, to achieve international projection, the use of several languages is essential. The healthcare sector is not an exception, as it is a remarkable domain of specialization. So, the analysis of the keys to corporate language management—considered as the application of communicative management strategies regarding business internationalization processes—on the Web is fundamental. The main objective of this work is to identify the main features that multilingual corporate Web communication presents, specifically in the English > Spanish language combination. To this end, a sample of corporate Web sites of US companies in the healthcare sector extracted from the Fortune 500 ranking, published annually by Fortune magazine, is analyzed. A statistical analysis of frequencies and correlations has been carried out. Results show that 58.3% of the Web sites studied have undergone some kind of linguistic management processes from a multilingual perspective. In addition, Spanish language occupies a prominent role in the processes of corporate Web information dissemination. The data obtained seem to indicate that healthcare US corporations tend to make considerable efforts to disseminate their Web information in a wide range of languages. This endeavor seems to increase in the case of Spanish language. However, these efforts are still limited.
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Keyword:
Healthcare sector; Información multilingüe; Marketing web; Multilingual information; Sector sanitario; Web marketing
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URL: http://hdl.handle.net/10481/69733 https://doi.org/10.1007/978-981-33-4183-8_52
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Internet Presence and Multilingual Dissemination in Corporate Websites: A Portrait of Spanish Healthcare SMEs
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Acquisition of european portuguese cleft structures by L1 Mandarin learners
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Compreensão de construções passivas em crianças com perturbação do espectro do autismo
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Efeitos de dominância linguística e de tempo de exposição formal à língua na produção de pronomes clíticos por crianças bilingues português/francês
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Dynamizing theory-based classes in the undergraduate degree programme in Translation and Interpreting studies: the use of Kahoot!
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Análisis de la difusión de información multilingüe en los sitios web corporativos de las pymes andaluzas del sector sanitario.
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Recomendaciones para la localización de sitios web en el contexto corporativo: las pymes españolas
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Efeitos de dominância linguística e de tempo de exposição formal à língua na produção de pronomes clíticos por crianças bilingues português/francês
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Effects of syntactic structure on the comprehension of clefts
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Effects of syntactic structure on the comprehension of clefts
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In: Glossa: a journal of general linguistics; Vol 4, No 1 (2019); 74 ; 2397-1835 (2019)
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Web Transcreation in The Spanish Business Context: The Case of Healthcare SMEs
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Competencia comunicativa y nuevas tecnologías en el proceso de localización web: modelo MDPT para la formación de profesionales en localización
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Omissão e colocação de clíticos por crianças bilingues Português-Francês
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Clitic omission and clitic placement in French-Portuguese bilingual children
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