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1	Psycholinguistic factors of formation associative perception of the brand ...
	STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022
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2	Psycholinguistic factors of formation associative perception of the brand ...
	STUDINSKA G.Ya.; STUDINSKIY, V.A.. - : Zenodo, 2022
	Abstract: Objective. It is determined that the relevance of the study lies in the influence of psycholinguistic factors on the formation of correct associative perception of the brand, its exact icons, which improves the management of consumer behavior and increase the overall efficiency and competitiveness of the brand. It is established that the object of research – speech communication of a brand – is a complex system of internal and external (identification) elements, the integration of which ensures long–term success of brands. The problem of interdisciplinary research of branding at the junction of marketing and psycholinguistics, the solution of which requires the joint efforts of specialists in relevant fields, is outlined. Based on the analysis of modern research, the novelty of the work is substantiated, which consists in the applied application of psycholinguistic tools for the formation of the correct associative perception of the brand. The aim of the study is to clarify the specifics of speech ...
	Keyword: associative perception; brand; brand image; branding; identity; speech communication; sycholinguistic factors
	URL: https://dx.doi.org/10.5281/zenodo.6090163 https://zenodo.org/record/6090163
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3	Branding the Digital Nomad Lifestyle - A Genre Analysis of Coworking Retreat Websites
	Nara, Prasanna. - : Auckland University of Technology, 2021
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4	The different shades of brand hate: A qualitative approach
	Pereira, J.; Loureiro, S. M. C.. - : Global Alliance of Marketing and Management Associations, 2021
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5	Brand Personality Traits of World Heritage Sites: Text Mining Approach
	Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; Aulet Serrallonga, Sílvia
	In: Sustainability, 2021, vol. 13, núm. 11, p. 6142 ; Articles publicats (D-EM) (2021)
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6	The Inca country: el reencuadre de las noticias traducidas al inglés por la Agencia Peruana de Noticias Andina
	Cama Casafranca, Melissa Erika; Olivares, Carmen
	In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 14, Nº. 1, 2021, pags. 218-239 (2021)
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7	Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines
	Nagaynay; Lee
	In: Sustainability ; Volume 12 ; Issue 1 (2020)
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8	Building bridges - (re)branding Austria in the Eurovision Song Contest
	Aschauer, Julia. - 2020
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9	Consonant Sound Symbolism in Dietary Supplement Product Names
	Shenkar, Julia. - 2019
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10	Creating Brand Meaning: A Review and Research Agenda
	Batra, Rajeev. - : Wiley Periodicals, Inc., 2019. : Laurence Erlbaum Associates, 2019
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11	Shining Alone. Analysing Online Visibility as an Asset of the Entrepreneurial Subject ; Shining alone. Analizando la visibilidad online como activo del sujeto empresarial
	Zamora García, Javier
	In: OXIMORA Revista Internacional d'Ètica i Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXÍMORA Revista Internacional de Ética y Política; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; OXIMORA International Journal of Ethics and Politics; No 14: Trabajo y consumo: nuevos espacios para la reflexión ética y política (Ene-Jun 2019); 61-77 ; 2014-7708 (2019)
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12	A critical investigation of Bell Let’s Talk
	Vido, Jasmine
	In: Major Papers (2019)
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13	Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?
	Rodas, Maria. - 2019
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14	Are Padang City Branding Shaping Audience Consciousness: an Semiotics Analysis of Three Padang City Branding
	Fitri Adona; Yusnani Yusnani; Sri Nita
	In: Journal Polingua: Scientific Journal of Linguistics, Literature and Education, Vol 7, Iss 2, Pp 43-49 (2019) (2019)
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15	Un parti sans politique. Onomastique d’une innovation partisane : En Marche !
	Fretel, Julien
	In: Mots. Les langages du politique, n 120, 2, 2019-07-02, pp.57-71 (2019)
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16	Langue, identité et marque pays : la mise en scène de l’identité nationale. Analyse illustrée par une approche contrastive franco-danoise
	Baron, Irène; Herslund, Michael
	In: Langages, N 214, 2, 2019-06-13, pp.117-132 (2019)
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17	Projected coevalness and post-colonial tourism: the persistence of cultural hierarchy in contemporary Japanese-Taiwanese film ...
	Ong, Megan Kai Yen. - : University of Southern California Digital Library (USC.DL), 2018
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18	Securitizing language: political elites and language policy securitization in South Korea ...
	Kang, Eunice Y.. - : University of Southern California Digital Library (USC.DL), 2018
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19	A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
	Feng-Yuan Chu; Ying-Xiu Dai; Jui-Yao Liu...
	In: International Journal of Environmental Research and Public Health ; Volume 15 ; Issue 6 (2018)
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20	The question of authenticity in pop music: "brand Lady Gaga"
	Nelligan, Katharine. - 2018
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