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Roland Barthes: Semiology and the Rhetorical Codes of Fashion
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Abstract:
Roland Barthes' The Fashion System is a much misunderstood and maligned text but, as the author himself argued, ' . it poses the problem of knowing if there really is an object that we call fashion clothing'. At the heart of his inquiry is the hypothesis that real clothnig - that is what we wear in our everyday existence - is secondary to the ways in which it can be articulated in the verbal and visual rhetoric of fashion editorials and fashion spreads: 'Without discourse there is no total Fashion, no essential Fashion'. In this essay, therefore, I analyse the dialectic he evinced between two key terms - written clothing and image-clothing - to explore the repetitive performativity of word and image in fashion texts. At the same time, I mobilise key works such as 'The Semantics of the Object' and The Pleasure of the Text to consider the relevance of his ideas concerning the status of fashion as a sign and the semiological meanings of garments, photographs and advertisements.
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Keyword:
V000 Historical and Philosophical studies; W000 Creative Arts and Design
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URL: http://eprints.brighton.ac.uk/15506/ http://eprints.brighton.ac.uk/15506/1/PJ.Barthes.TTF.pdf
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Visions of History: Chance and Certainty in A. S. Pushkin’s The Bronze Horseman and Boris Godunov
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Psychogeographic Impact on Malcolm Lowry's Consciousness: From the Zapotec and Aztec Civilizations to Taoism
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