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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 2 of 2 1 Persuasive Texts for Prompting Action: Agency Assignment in HPV Vaccination Reminders McGlone, Matthew S.; Stephens, Keri K.; Rodriguez, Serena A.; Fernandez, Maria E.. - 2017 Abstract: Vaccination reminders must both inform and persuade, and text messages designed for this purpose must do so in 160 characters or less. We tested a strategy for improving the impact of HPV vaccination text message reminders through strategic wording. In an experiment conducted in community settings, 167 Spanish-speaking Latina mothers reviewed text message reminders that assigned the cause or “agency” for HPV transmission to their daughters or the virus, and assigned protection agency to the mothers or the vaccine. Reminder messages framing transmission as an action of the virus prompted mothers to perceive the threat as more severe than messages describing their daughters as the cause. Assigning transmission agency to the virus also held a persuasive advantage in boosting mothers’ intentions to seek vaccination, particularly when the message cast mothers as agents of protection rather than the vaccine. Keyword: Article URL: https://doi.org/10.1016/j.vaccine.2017.06.080 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5553566/ http://www.ncbi.nlm.nih.gov/pubmed/28673483 BASE Hide details 2 Smoke signals : patterns of agency assignment in smoking initiation and cessation narratives Wartel, Max Aaron. - 2017 BASE Show details

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