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Language Barriers during the Fieldwork of the IAB-BAMF-SOEP Survey of Refugees in Germany
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In: Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues ; 19 ; GESIS-Schriftenreihe ; 75-84 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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The Development of a Research Programme to Translate and Test the Personal Well-being Questions in Sylheti and Urdu
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In: Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues ; 19 ; GESIS-Schriftenreihe ; 13-27 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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Surveying Immigrants: The Role of Language Attrition and Language Change in the Application of Questionnaires
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In: Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues ; 19 ; GESIS-Schriftenreihe ; 95-105 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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Linguistic and Cultural Aspects in Migrant Surveys: Introduction and Overview
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In: Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues ; 19 ; GESIS-Schriftenreihe ; 5-12 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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Measuring Migrants' Educational Attainment: The CAMCES Tool in the IAB-SOEP Migration Samples
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In: Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues ; 19 ; GESIS-Schriftenreihe ; 43-74 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues
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In: 19 ; GESIS-Schriftenreihe ; 108 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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The Place of Expert Review in Translation and Questionnaire Evaluation for Hard-to-Count Populations in National Surveys
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In: Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues ; 19 ; GESIS-Schriftenreihe ; 29-41 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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Surveying Migrants in the Context of the Lowincome Panel PASS
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In: Surveying the Migrant Population: Consideration of Linguistic and Cultural Issues ; 19 ; GESIS-Schriftenreihe ; 85-94 ; GESIS Symposium on "Surveying the Migrant Population: Consideration of Linguistic and Cultural Aspects" (2018)
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Translating Answers to Open-ended Survey Questions in Cross-cultural Research: A Case Study on the Interplay between Translation, Coding, and Analysis
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In: Field Methods ; 27 ; 3 ; 284-299 (2018)
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A Comparison of Two Cognitive Pretesting Techniques Supported by Eye Tracking
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In: Social Science Computer Review ; 34 ; 5 ; 582-596 (2018)
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Abstract:
In questionnaire pretesting, supplementing cognitive interviewing with eye tracking is a promising new method that provides additional insights into respondents' cognitive processes while answering survey questions. When incorporating eye tracking into cognitive interviewing, two retrospective probing techniques seem to be particularly useful. In the first technique - retrospective probing - participants complete an online questionnaire, while cognitive interviewers monitor participants’ eye movements in an adjacent room and note down any peculiarities in their reading patterns. Afterward, the interviewers ask targeted probing questions about these peculiarities in a subsequent cognitive interview. In the second technique - gaze video cued retrospective probing - respondents are additionally shown a video of their eye movements during the cognitive interview. This video stimulus is supposed to serve as a visual cue that may better enable respondents to remember their thoughts while answering the questions. We examine whether one of the two techniques is more effective when it comes to identifying problematic survey questions. In a lab experiment, participants' eye movements (n = 42) were tracked while they completed six questions of an online questionnaire. Simultaneously, their reading patterns were monitored by an interviewer for evidence of response problems. After completion of the online survey, a cognitive interview was conducted. In the retrospective probing condition, probing questions were asked if peculiar reading patterns were observed during the eye-tracking session (e.g., rereadings of specific words or text passages). In the other condition, participants were shown a video of their recorded eye movements, in addition to receiving probing questions about the questions displayed. Results show that both techniques did not differ in terms of the total number of problems identified. However, gaze video cued retrospective probing identified fewer unique problems and fewer types of problems than pure retrospective probing.
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Keyword:
anthropology; cognitive interviews; eye tracking; pretesting; gaze-replay videos; web surveys; comprehension; Computer Methods; data capture; data quality; Datengewinnung; Datenqualität; Erhebungstechniken und Analysetechniken der Sozialwissenschaften; Fragebogen; Methods and Techniques of Data Collection and Data Analysis; online survey; Online-Befragung; Pretest; questionnaire; Social sciences; sociology; Sozialwissenschaften; Soziologie; Statistical Methods; survey research; Umfrageforschung; Verständnis
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URL: http://nbn-resolving.org/urn:nbn:de:0168-ssoar-58069-9 https://doi.org/10.1177/0894439315596157 https://www.ssoar.info/ssoar/handle/document/58069
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