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1
Rethinking the macro-micro relationship: some insights from the marketing domain
In: Scales of multilingualism. - Berlin [u.a.] : de Gruyter Mouton (2010), 25-39
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2
Elisabeth Martin: Marketing Identities through Language: English and Global Imagery in French Advertising. Basingstoke/New York: Palgrave-MacMillan, 2005, xv + 286pp. [Rezension]
In: Multilingua. - Berlin ; Boston : De Gruyter Mouton 26 (2007) 2-3, 291-295
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OLC Linguistik
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3
Minority language advertising: a profile of two Irish-language newspapers
In: Journal of multilingual & multicultural development. - Colchester : Routledge 28 (2007) 1, 34-50
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4
Multilingualism and commercial language practices on the Internet
In: Journal of sociolinguistics. - Oxford [u.a.] : Blackwell 10 (2006) 4, 507-519
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5
Linguistic normalisation and the market : advertising and linguistic choice in "El Periódico de Catalunya"
In: Language problems & language planning. - Amsterdam : Benjamins 30 (2006) 3, 239-260
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6
The discourse of western marketing professionals in central and eastern Europe : their role in the creation of a context for marketing and advertising messages
In: Discourse & society. - London [u.a.] : Sage 9 (1998) 3, 339-362
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