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Hits 1 – 4 of 4
1
What does the word 'globalisation' mean to you? Comparative perceptions and evaluations in Australia, New Zealand, the USA and the UK
Garrett, Peter Donald
;
Evans, Betsy
;
Williams, Angela
. - : Routledge, 2006
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2
Imagining Wales and the Welsh language: Ethnolinguistic subjectivities and demographic flow
Coupland, Nikolas John Robert
;
Bishop, Hywel
;
Evans, Betsy
. - : Sage Publications, 2006
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3
Attitudinal data from New Zealand, Australia, the USA and UK about each other's Englishes: recent changes or consequences of methodologies?
Garrett, Peter Donald
;
Williams, Angie
;
Evans, Betsy
. - : De Gruyter, 2005
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4
Accessing social meanings: Values of keywords, values in keywords
Williams, Angela Marian
;
Garrett, Peter Donald
;
Evans, Betsy
. - : Routledge, 2005
Abstract:
Attitudes are by their nature not easy to define and, therefore, to research, and there are constant turns towards methodological reappraisal. Here, we outline an approach to data collection that we call ‘keywords’, considering it in relation to information processing theory and the elicitation of stereotypes, making comparisons with other methodological approaches. We appraise some of our experiences in using this technique in our own recent research, and consider the value of keywords by weighing up some of the difficulties against the advantages relating to their use. In doing this, we also consider the complexities of interpreting keywords data - the values in keywords - due to reduced context and culturally variable semantics. We conclude that one of the main strengths in the technique is that it allows better access to the local vernacular resources that respondents draw upon in their characterisation of language varieties and of their users.
Keyword:
PE English
URL:
http://orca.cf.ac.uk/3639/
http://www.tandfonline.com/doi/abs/10.1080/03740463.2005.10416082#.Ukl20mfNkS8
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