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"You used 'elle,' so now you're a girl": Discursive possibilities for a non-binary teenager in French class
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In: L2 Journal, vol 14, iss 3 (2022)
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Racialized Experiences of Language Identities: Spanish Heritage Learners Studying Spanish in a Non-Heritage Country
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In: L2 Journal, vol 14, iss 3 (2022)
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Rabelais, Cohen, and the Francophone world: Linguistic incorrectness as a poetic principle ; Rabelais, Cohen et la francophonie : l’impropriété langagière comme principe poétique
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In: Revue d’Histoire littéraire de la France ; https://hal.archives-ouvertes.fr/hal-03579057 ; Revue d’Histoire littéraire de la France, Classiques Garnier, 2022, Revue d'Histoire littéraire de la France 1 – 2022, 122e année, n° 1, 1 – 2022 (122e année, n° 1), pp.165-183. ⟨10.48611/isbn.978-2-406-12822-9.p.0165⟩ ; https://classiques-garnier.com/revue-d-histoire-litteraire-de-la-france-1-2022-122e-annee-n-1-varia-rabelais-cohen-et-la-francophonie-l-impropriete-langagiere-comme-principe-poetique.html (2022)
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Legitimacy and legality in national identity construction ...
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Gender Does Not Equal Genitalia: A Review of the Implications of Inclusivity in School-Based Sexual Health Education on the Identity Development of Non-Binary and Transgender Adolescents
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In: University Honors Theses (2022)
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Psycholinguistic factors of formation associative perception of the brand ...
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Abstract:
Objective. It is determined that the relevance of the study lies in the influence of psycholinguistic factors on the formation of correct associative perception of the brand, its exact icons, which improves the management of consumer behavior and increase the overall efficiency and competitiveness of the brand. It is established that the object of research – speech communication of a brand – is a complex system of internal and external (identification) elements, the integration of which ensures long–term success of brands. The problem of interdisciplinary research of branding at the junction of marketing and psycholinguistics, the solution of which requires the joint efforts of specialists in relevant fields, is outlined. Based on the analysis of modern research, the novelty of the work is substantiated, which consists in the applied application of psycholinguistic tools for the formation of the correct associative perception of the brand. The aim of the study is to clarify the specifics of speech ...
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Keyword:
associative perception; brand; brand image; branding; identity; speech communication; sycholinguistic factors
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URL: https://dx.doi.org/10.5281/zenodo.6090164
https://zenodo.org/record/6090164
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Psycholinguistic factors of formation associative perception of the brand ...
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| 12 |
Fictionnaliser l’origine ... : Le Quatrième Siècle d’Édouard Glissant et Texaco de Patrick Chamoiseau ...
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Rabelais, Cohen et la francophonie : l’impropriété langagière comme principe poétique ...
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| 14 |
Semiotics and religious tourism: appealing to transforming experiences
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| 15 |
Building and Sustaining a Group of Chinese EFL Learners’ Imagined Identities and Agency
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In: Sustainability; Volume 14; Issue 8; Pages: 4659 (2022)
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| 16 |
Comprehension of the Co-Operation of Professional Identity and Metacognition of English Teachers in Pedagogical Problem Solving
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In: Behavioral Sciences; Volume 12; Issue 2; Pages: 32 (2022)
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| 17 |
Identity Distress among Immigrant Students during COVID-19
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In: Societies; Volume 12; Issue 2; Pages: 29 (2022)
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| 18 |
EFL Teachers’ Spatial Construction of Linguistic Identities for Sustainable Development in Globalization
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In: Sustainability; Volume 14; Issue 8; Pages: 4532 (2022)
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| 19 |
Bilingual, Intergenerational Worship and Ministry for Unity
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In: Religions; Volume 13; Issue 4; Pages: 287 (2022)
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| 20 |
Facial Identity Verification Robust to Pose Variations and Low Image Resolution: Image Comparison Based on Anatomical Facial Landmarks
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In: Electronics; Volume 11; Issue 7; Pages: 1067 (2022)
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