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"Big Store Design" and Marketing Effects : Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption
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In: Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities ; https://hal.parisnanterre.fr//hal-01800903 ; McIntyre; Charles and Melewar; T. C. and Dennis; Charles. Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities, Emerald, pp.135-161, 2016, 978-1-78635-456-3. ⟨10.1108/978-1-78635-456-320161003⟩ (2016)
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