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Hits 1 – 4 of 4
1
Is het aanpassen van advertenties aan culturele waarden in West-Europa zinvol?
Hornikx, Jos
;
Groot, Elizabeth de
;
Timmermans, Ellen
...
In:
Tijdschrift voor taalbeheersing. - Assen : van Gorcum
32 (2010) 2, 114-127
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2
De effectiviteit van vreemde talen in productreclame: moet het product passen bij de taal?
Hornikx, Jos
;
Hof, Robert-Jan
In:
Tijdschrift voor taalbeheersing. - Assen : van Gorcum
30 (2008) 2, 147-156
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3
An empirical study of readers' associations with multilingual advertising: the case of French, German and Spanish in Dutch advertising
Hornikx, Jos
;
Meurs, Frank van
;
Starren, Marianne
In:
Journal of multilingual & multicultural development. - Colchester : Routledge
28 (2007) 3, 204-219
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OLC Linguistik
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4
Welke associaties roepen vreemde talen in reclame op?
Hornikx, Jos
;
Meurs, Frank van
;
Starren, Marianne
In:
Toegepaste taalwetenschap in artikelen. - Amsterdam : VU Boekhandel
74 (2005), 71-80
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