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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Hits 1 – 6 of 6 1 Is het aanpassen van advertenties aan culturele waarden in West-Europa zinvol? Hornikx, Jos; Groot, Elizabeth de; Timmermans, Ellen... In: Tijdschrift voor taalbeheersing. - Assen : van Gorcum 32 (2010) 2, 114-127 BLLDB Show details 2 Adapting consumer advertising appeals to cultural values : a meta-analytic review of effects on persuasiveness and ad liking Hornikx, Jos; O'Keefe, Daniel J. In: Communication yearbook. - New York, NY [u.a.] : Routledge 33 (2009), 39-73 BLLDB Show details 3 De effectiviteit van vreemde talen in productreclame: moet het product passen bij de taal? Hornikx, Jos; Hof, Robert-Jan In: Tijdschrift voor taalbeheersing. - Assen : van Gorcum 30 (2008) 2, 147-156 BLLDB Show details 4 An empirical study of readers' associations with multilingual advertising: the case of French, German and Spanish in Dutch advertising Hornikx, Jos; Meurs, Frank van; Starren, Marianne In: Journal of multilingual & multicultural development. - Colchester : Routledge 28 (2007) 3, 204-219 BLLDB OLC Linguistik Show details 5 Welke associaties roepen vreemde talen in reclame op? Hornikx, Jos; Meurs, Frank van; Starren, Marianne In: Toegepaste taalwetenschap in artikelen. - Amsterdam : VU Boekhandel 74 (2005), 71-80 BLLDB Show details 6 Frans in Nederlandse advertenties : drager van symbolische en letterlijke betekenis Hornikx, Jos; Starren, Marianne; Heur, Bart van In: Toegepaste taalwetenschap in artikelen. - Amsterdam : VU Boekhandel 71 (2004), 61-68 BLLDB Show details

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