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Hits 1 – 2 of 2
1
Signifiance du nom de marque et de produit : ressorts sémantiques pour un effet pragmatique
Laurent, Bénédicte
In:
Revue de sémantique et pragmatique. - Orléans : Sup'Or
(2008) 23, 121-131
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2
"Comme des longs échos qui se confondent..." dans le nom de marque et de produit
Laurent, Bénédicte
In:
Aspects du dialogisme. - Montpellier : Praxiling, Univ. Paul Valéry
43 (2004), 57-79
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