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Simple Search
Hits 1 – 17 of 17
1
Intercultural responsiveness : learning languages other than English and developing intercultural communication competence
Yang, Ping
(R15602). - : Switzerland, MDPI, 2020
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2
Towards intercultural literacy of language teacher education in the 21st century
Yang, Ping
(R15602). - : U.S., IGI Global, 2020
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3
Code-switching between Arabic and English in Jordanian GP consultations
Alkhlaifat, Etaf
(S33970);
Yang, Ping
(R15602);
Moustakim, Mohamed
(R17309). - : Poland, The University of Białystok, 2020
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4
Informal learning : approaching Chinese language and culture in authentic contexts
Yang, Ping
(R15602). - : U.K., Routledge, 2020
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5
Language and visual communication : how multimodality works in intercultural marketing communication
Yang, Ping
(R15602). - : U.S., IGI Global, 2019
Abstract:
This chapter examines how multimodality works language and visual cues together to achieve effective intercultural marketing communication. Language symbols are used as a primary means of communication in TV and radio. Commercial advertisers never forget to use visual communication to persuade consumers. Customers usually use the combined resources such as language (e.g., spoken and written) and visual cues (e.g., colours and signs) to interpret meanings. Qualitative approach is used in this project. Data including written texts and visual images are collected from many sources and critically analyzed with reference to relevant theories. It is concluded that both language communication and visual communication play their role in advertising and their combined communication power is greater. The research outcomes will help business operators and managers understand how culturally appropriate language and visual communication can promote the advertised services and sell their products, thus achieving business success and customer satisfaction.
Keyword:
200401 - Applied Linguistics and Educational Linguistics
;
950201 - Communication Across Languages and Culture
;
intercultural communication
;
language and culture
;
marketing
;
visual communication
URL:
https://doi.org/10.4018/978-1-5225-5778-4.ch002
http://handle.westernsydney.edu.au:8081/1959.7/uws:48044
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6
Shaping EFL teachers' critical intercultural awareness through intercultural education
Susilo, Andi
(S34122);
Yang, Ping
(R15602);
Qi, Ruying
(R10565). - : Slovakia, European Alliance for Innovation, 2019
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7
Developing TESOL teacher intercultural identity : an intercultural communication competence approach
Yang, Ping
(R15602). - : U.S., Wiley-Blackwell, 2018
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8
Experiential learning opportunities : removing language barriers and maximizing cultural immersion
Yang, Ping
(R15602). - : U.S., IGI Global, 2018
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9
Journey to the East : intercultural adaptation of international students in China
Yang, Ping
(R15602). - : Switzerland, Palgrave Macmillan, 2018
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10
Addressing translation issues as intercultural communication barriers in tourism : language, culture, and communication at play
Yang, Ping
(R15602). - : U.S., IGI Global, 2018
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11
Successful communication in healthcare settings matters : the salient role of intercultural nonverbal communication cannot be overestimated
Yang, Ping
(R15602). - : U.S., Nova, 2017
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12
Intercultural nonverbal communication competence as intercultural responsiveness in the second language learning classroom
Yang, Ping
(R15602). - : U.S., IGI Global, 2017
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13
Intercultural communication between East and West : implications for students on study abroad programs to China
Yang, Ping
(R15602). - : U.S., Information Science, 2016
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14
'Stealing is not always a crime' : a contrastive socio-cultural analysis of English lexicology in the context of translation and cross-cultural communication
Yang, Ping
(R15602). - : China, Shanghai Foreign Language Education Press, 2015
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15
Developing intercultural competence in TESOL service-learning : volunteer tutoring for recently-arrived adult refugees in learning English as a second language
Yang, Ping
(R15602). - : U.S., Common Ground, 2015
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16
Appreciation of cultural diversity through translating Australian Aboriginal culture : a project-based learning approach
Yang, Ping
(R15602). - : Finland, University of Helsinki, 2015
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17
Glayol Ekbatani : Measurement and evaluation in post-secondary ESL. Routledge, 2011
Yang, Ping
(R15602). - : U.K., Oxford University Press, 2012
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