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1
City branding and new media: linguistic perspectives, discursive strategies and multimodality
Paganoni, Maria Cristina. - Basingstoke, Hampshire : Palgrave Macmillan, 2015
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UB Frankfurt Linguistik
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2
Evaluation in context
Thompson, Geoff (Hrsg.); Alba-Juez, Laura (Hrsg.). - Amsterdam [u.a.] : Benjamins, 2014
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UB Frankfurt Linguistik
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3
Kategorizacija dejstvitelnosti jazyke i kulture
Stefanskij, Evgenij Evgenʹevič. - Samara : SGA, 2012
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UB Frankfurt Linguistik
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4
The pragmatics of humour across discourse domains
Dynel, Marta (Hrsg.). - Amsterdam [u.a.] : Benjamins, 2011
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UB Frankfurt Linguistik
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5
Aktivnye processy v različnych tipach diskursov: političeskij, medijnyj, reklamnyj diskursy i internet-kommunikacija : materialy meždunarodnoj konferencii 19-21 ijunja goda
Fokina, Olʹga V. (Herausgeber). - Jaroslavl' : Remder, 2009
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UB Frankfurt Linguistik
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6
Taboo in advertising
Simões Lucas Freitas, Elsa. - Amsterdam [u.a.] : Benjamins, 2008
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UB Frankfurt Linguistik
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7
'Reloading' movies into commercial reality: a multimodal analysis of "The Matrix" trilogy's promotional posters
In: Semiotica. - Berlin ; Boston : De Gruyter Mouton 166 (2007) 1-4, 45-67
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OLC Linguistik
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8
Beyond advertising and journalism : hybrid promotional news discourse
In: Discourse & society. - London [u.a.] : Sage 15 (2004) 5, 553-578
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9
Persuasive signs : the semiotics of advertising
Beasley, Ron; Danesi, Marcel. - Berlin [u.a.] : Mouton de Gruyter, 2002
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UB Frankfurt Linguistik
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10
Persuasive signs : the semiotics of advertising
Beasley, Ron; Danesi, Marcel. - Berlin [u.a.] : Mouton de Gruyter, 2002
UB Frankfurt Linguistik
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11
An analysis of TV advertising language across cultures
In: Studies in the linguistic sciences. - Urbana, Ill. 31 (2001) 2, 187-211
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12
Trends in business advertising
In: Discourse analysis and terminology in languages for specific purposes. - Castellâo de la Plana : Univ. Jaume I (2001), 105-113
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13
The language of everyday life : an introduction
Delin, Judy. - London [u.a.] : Sage Publ., 2000
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UB Frankfurt Linguistik
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14
English media texts past and present : language and textual structure
Ungerer, Friedrich (Hrsg.); Fries, Udo (Mitarb.); Schneider, Peter (Mitarb.)...
In: Pragmatics & beyond. New series. - Amsterdam ; Philadelphia, Pa. : Benjamins (2000) 80, XIV, 286
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15
English via various media
In: Anglistik & Englischunterricht. - Heidelberg : Winter (1999) 62, 7-447
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16
Advertising in translation : English vs. Greek
In: Meta. - Montréal : Les Presses de l'Univ. 43 (1998) 2, 191-204
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17
The noun phrase in advertising English
In: Journal of pragmatics. - Amsterdam [u.a.] : Elsevier 29 (1998) 2, 155-171
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18
Puns, public discourse and postmodernism
In: Visible language. - Cincinnati, Ohio : University of Cincinnati 31 (1997) 1, 52-61
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19
Werbung in Wort und Bild : Textstil und Semiotik englischsprachiger Anzeigenwerbung
Stöckl, Hartmut. - Frankfurt am Main [u.a.] : Lang, 1997
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UB Frankfurt Linguistik
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20
All the news that's fit to print : et cetera
In: Et cetera. - Forest Hills, New York : Institute 53 (1996) 4, 452-457
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